AMD Navi 23 ‘NVIDIA Killer’ GPU Rumored to Support Hardware Ray Tracing, Coming Next Year

[EastCoastHandle]

AMD has very weak marketing and PR departments. They indeed have to do something in order to shift the focus of the audience away from Nvidia's launch.
AMD has no interest to cooperate or work in Nvidia's interest, and to sell their cards.
Of course, only if there is no agreement between the relatives CEOs of the companies - they are cousins, or uncle and niece?

AMD is the dominant force today in the CPU x86-64 market, so everyone should keep their eyes exactly at AMD.

By being silent AMD is showing interst in Nvidia's success. Which is baffling.

When one boxer intentionally stops boxing and taking multiple hits from his opponent it's called "throwing the fight".

 

[4K8KW10]

By being silent AMD is showing interst in Nvidia's success. Which is baffling.

When one boxer intentionally stops boxing and taking multiple hits from his opponent it's called "throwing the fight".

True. This is baffling and also very dangerous for AMD's future. Imagine AMD stops to compete both in the CPU and GPU markets, how their value would drop back to the pre-Zen levels - sub $2. :laugh:
AMD needs every cent it can make from every segment it participates in order to keep them strong.

Nvidia is together with Intel, AMD is totally alone.

This will be a scary situation for the global industry, and the consumers.

 

[Gerard]

True. This is baffling and also very dangerous for AMD's future. Imagine AMD stops to compete both in the CPU and GPU markets, how their value would drop back to the pre-Zen levels - sub $2. :laugh:
AMD needs every cent it can make from every segment it participates in order to keep them strong.

Nvidia is together with Intel, AMD is totally alone.

This will be a scary situation for the global industry, and the consumers.

 

[RavenXXX2]

I think Lisa took one look at past years discreet gpu sales and said **** it, we concentrate on cpu's and consoles, the nerds can wait and get whatever we **** out.

 

[EastCoastHandle]

I think Lisa took one look at past years discreet gpu sales and said **** it, we concentrate on cpu's and consoles, the nerds can wait and get whatever we **** out.

it sure does seem that way.

 

[Gerard]

I think Lisa took one look at past years discreet gpu sales and said **** it, we concentrate on cpu's and consoles, the nerds can wait and get whatever we **** out.

And going by that logic they would have said the same when bulldozer and its iterations were their top end cpu. So nope.

 

[james.miller]

They would have gone under if they pull all their eggs in all their baskets. GPU improvements are coming. Nobody, especially not AMD, said it would be quick. We have to trust that AMD know how to spend their R&D budget and so far at least, it's working for them. Don't put them up on a pedestal only to bitch and moan when they 'under deliver'.

 

[Howling]

By being silent AMD is showing interst in Nvidia's success. Which is baffling.

When one boxer intentionally stops boxing and taking multiple hits from his opponent it's called "throwing the fight".

That's a terrible analogy.. they're in no way boxing. They're competitors, sure - but a more apt analogy would be chess imho.

 

[4K8KW10]

And going by that logic they would have said the same when bulldozer and its iterations were their top end cpu. So nope.

It isn't so.
It's like after the acquisition of the ATi Technologies, AMD has neither the strategy focus nor willingness to improve its Graphics division.
It looks like AMD acquired ATi only for the consoles market.

Look at videocardz.com - how AMD's news section is almost empty with very rare news, while Nvidia's is full with several news per day.


https://videocardz.com/

 

[EastCoastHandle]

That's a terrible analogy.. they're in no way boxing. They're competitors, sure - but a more apt analogy would be chess imho.

Do you even know what competitors are? What are they "to you" playing on the swings at the park together? That's a horrible analogy.

 

[Gerard]

It isn't so.
It's like after the acquisition of the ATi Technologies, AMD has neither the strategy focus nor willingness to improve its Graphics division.
It looks like AMD acquired ATi only for the consoles market.

Look at videocardz.com - how AMD's news section is almost empty with very rare news, while Nvidia's is full with several news per day.


https://videocardz.com/

You mean there's more news about a card that's closer to launch and has been officially announced vs one that hasn't? Mind boggling!

 

[fs123]

AMD is not going to say anything while everyone is high on Nvidia juice. The fanboys and Nvidia faithful will never buy AMD anyway so it's pointless. It's not as if 99% of the market is going out to buy a 3000 series on day 1. At most they may lose 3-5% of potential sales to Nvidia but that is it. The majority of sales are at the lower end and Nvidia won't be launching a 3060 this side of Christmas I reckon.
Expect to see some leaks in the next few weeks though.

 

[CAT-THE-FIFTH]

AMD has no clue what the actual performance of the GPUs are until the reviews are out. So unless they were going to launch before Nvidia,it was always going to be after the reviews of Ampere were out.

Also,do we really want a rushed launch?? GPU generations are lasting longer,ie,Turing was nearly 2 years. So do we want another rushed launched,with buggy drivers,rushed out cooler,etc which will overshadow RDNA2 for upto 2 years?? This is what happened with the R9 290X,despite AMD Hawaii being an excellent GPU. Imagine if AMD had waited another two months and launched it with a better cooling,more driver optimisations,etc it wouldn't have had all the memes about it.

If most GPUs were sold in the first few months of launch,then neither company would be making much GPU revenue after that. This is not clearly true.

If anything AMD needs to concentrate on better launches,and making sure it launches a GPU generation with its best foot forward.

Edit!!

Another factor is capacity - we have no clue how much cards Nvidia can actually push to retail. The same goes with AMD,I would rather they not only do a decent launch,but try and launch with decent quantities first.

 

[Phixsator]

It isn't so.
It's like after the acquisition of the ATi Technologies, AMD has neither the strategy focus nor willingness to improve its Graphics division.
It looks like AMD acquired ATi only for the consoles market.

Look at videocardz.com - how AMD's news section is almost empty with very rare news, while Nvidia's is full with several news per day.


https://videocardz.com/

The reason AMD news is few is because Lisa and top management are keeping everything under lock and key. I think they've been burned enough by hype "masters" like Raja.

 

[4K8KW10]

AMD has no clue what the actual performance of the GPUs are until the reviews are out. So unless they were going to launch before Nvidia,it was always going to be after the reviews of Ampere were out.

Also,do we really want a rushed launch?? GPU generations are lasting longer,ie,Turing was nearly 2 years. So do we want another rushed launched,with buggy drivers,rushed out cooler,etc which will overshadow RDNA2 for upto 2 years?? This is what happened with the R9 290X,despite AMD Hawaii being an excellent GPU. If most GPUs were sold in the first few months of launch,then neither company would be making much GPU revenue after that. This is not clearly true.

Man, Navi 2X won't be rushed. It's already 2 whole years late.
Nvidia released full DXR and DX12_2 support as early as the same time of 2018. Exactly 2 years ago.

Navi 10's old codename is Bermuda. This is a 2016-2017 technology in the best case. This card 5700 XT doesn't have its place in late 2020, unless it retails for $150. Which should be a fair price given the RTX 3070, and maybe upcoming RTX 3060.

 

[phatboy]

I think that we definitely need to wait and see, only half the story so far and eager to see what AMDs hand is.

Not getting over optimistic, but would be suprised if it wasn't in some way, shape or form competitive against Ampere

 

[CAT-THE-FIFTH]

Man, Navi 2X won't be rushed. It's already 2 whole years late.
Nvidia released full DXR and DX12_2 support as early as the same time of 2018. Exactly 2 years ago.

Navi 10's old codename is Bermuda. This is a 2016-2017 technology in the best case. This card 5700 XT doesn't have its place in late 2020, unless it retails for $150. Which should be a fair price given the RTX 3070, and maybe upcoming RTX 3060.

I don't care if they need to wait a few months TBF - AMD should launch it when it is ready,with solid drivers,a solid reference cooler,and hopefully actual support for its features. Just panicking and pushing out a half finished product will screw over sales for the next two years. Even the same goes with Zen,they did push it out with a lot of problems,which no doubt cost some sales to Intel.

If they rush the launch,people will complain about RDNA2,and then like AMD Hawaii nobody will buy it for the 2 years. First impressions count.

Also,Nvidia does not have its full range out - the RTX3060 has not even been announced yet,and its mostly likely using a GA104 die IMHO. Since the RTX3070 is close to $500,then I suspect the RTX3060 will be pushed past $300.

This is probably still going to be bigger than Navi 10,and probably cost more to make. By now Navi10 yields,its older generation GDDR6,etc probably make it relatively cheap to make. This is a GPU which should have been sub £300 anyway at launch,but Turing allowed AMD to push the price up.

So they could push it down closer to £200 or less if required. Nvidia,OTH,has tons of Turing based GPUs with huge dies,which need to be sold off.

There is probably more GTX1660/GTX1660 Super/RTX2060/RTX2060 Super/RTX2070 Super/RTX2080 cards in the channel,than RX5600XT/RX5700/RX5700XT.

Nvidia will need to crater prices on these too,so even if an RTX3060 is ready,this stock needs to be sold. It could delay actual large scale availability of the RTX3060,even if were announced next month.

If you look at Turing the top GPUs were annouced 3 months before the 60 series,due to a large amount of Pascal inventory which needed to be sold. So most likely the RTX2060 was delayed because of this,otherwise Nvidia would have lost a lot of money on old Pascal stock!

 

[Howling]

Do you even know what competitors are? What are they "to you" playing on the swings at the park together? That's a horrible analogy.

Did you miss the point intentionally or ...? I honestly can't tell with some people

 

[LePhuronn]

Imagine AMD stops to compete both in the CPU and GPU markets, how their value would drop back to the pre-Zen levels

So not shouting about RDNA 2 the second Nvidia announce Ampere is suddenly giving up on the GPU AND CPU markets? Your tripe grows more fevered by the second. You do also realise that dedicated graphics cards for PC gaming is a tiny niche market and probably means very little to AMD's bottom line? RDNA is a technology that has significant scope beyond nerds playing their silly games. AMD could probably back out of the PC gaming space and see zero impact to their business.

Please stop posting this utter drivel.

 

[EastCoastHandle]

Did you miss the point intentionally or ...? I honestly can't tell with some people

Perhaps I misunderstood. However, in this duopoly the stakes between AMD/Nvidia are a lot more aggressive then just playing chess. There is no 3rd party to equalize the 2.
Now, that's not saying RTG needs to release what they have now because...nvidia. However, RTG should have some sort of marketing strategy other then "say nothing". From a marketing POV that's a horrible, fall on your own sword kind of idea.

As I mentioned before, even though Raja marketing strategy was "over the top" it did have a piercing effect on Nvidia marketing and halted mindshare enthusiasm. "Poor Volta" was perfect example because it draw attention to a sku Nvidia didn't bring to PC gaming. The point is that RTG responded as a "chess move" as you put it to quell a surge from nvidia's marketing. And at this point RTG needs to do something similiar right now.

Why right now? Because Nvidia is providing youtube video(s) of performance results of 3080 vs 2080ti. Doing the job of reviewers under NDA 2.0. So no, I don't agree with RTG waiting until Monday to reply. It goes to my analogy of a boxer waiting to guard himself and throw punches "next round".