Speaking of MLID, go check out his video about Uncle Jensen's ultimate customer fleecing action plan (can't link at work). Or if you don't want to listen then hit up mooreslawisdead.com and read the article instead.
Whether it's true or not remains to be seen, but it does sound like a very Nvidia thing to do.
Very interesting article and another reason I will be sticking with AMD for GPU's, I just don't trust Nvidia and know the pricing is a power move to attempt to prevent AMD gaining market share. I have other reasons to not use them such as issues with my Hp Omen monitor etc but this cements it for me. Really was toying with a 3080 but it will be Navi instead.