Mine turned up this morning, MSI Gaming X Trio, for £745 plus delivery, and I have to say IMO better than reviewed.
Reviews were saying 72 under full load but near silent.
Near silent is right, my case fans are louder when they spin up from mobo temp while gaming, and they aren't in any way loud !
Even better is after 20 mins with Kombuster/furmark my core peaks at 64 degrees with everything left stock, and the card sits on pretty much 1900 core clock.
At that the GPU fans were around 50% speed, they start getting noticeable at around 65% up, definitely very audible at 100% but even then its a whoosh no whine or owt.
TBH apart from manual override, I dont think they would normally go near that !
Ambient in case temp raises by 10-11 degrees when card is being stressed.
So a happy camper here
I do feel the drivers are a bit green, had one error which pointed their way according to whocrashed, but it did also point to my AV. Thats probably to be expected and will likely get ironed out in due course.