That is not what is said here in the original post. So basically it was misinformation or a way to bait people in, the price was never available that means so the original post is misinformation, I'm using the 3090 as the example, the product can't be ordered or preordered until 24th sept but the original post states these are the prices when they become available to order or preorder.. Go check the asus tuf 3090 its a £100 more so far and on the day I'm sure will be even more. These are meant to be the cheap versions of the 3090 so if the cheap version is costing more than the premium models what are the premium models going up by on the day £200+? come on now it's nothing more than gouging and behaving just as bad as the scalpers and why in hell did OCUK not put a limit to one graphics card per household like every other e-tailor or high street shop did, I was shocked to hear that today that OCUK didn't even do that. BUT again its a business will be the excuse, yes I understand that but customer loyalty and returning customers is more valuable to a business (especially now in the time we live in) than the gouging for short term gain, OCUK lets be honest is not the most competitive for pricing anyways compared to other e-tailors or even the high street shops, but out of loyalty I do buy from them 99% of the time even knowing I am paying more but I like their forums and their quick help with issues over the phone regarding things like invoices from years ago needed for warranty reasons , they have been amazing with that every time , 2 min call then they send the pdf invoice from years ago. This is why I have loyalty to them as you can say because they have always helped when needed.
My anger is over the pricing going up even before we can order it or preorder it but other places still have them at MSRP not £100-£150 increase even before release.
The funny part was I was waiting till 24th to hand OCUK almost £4k in components for a full new system with the 3090. But they have lost that now and have ordered the parts from elsewhere now and only waiting for a 3090 to pop up that I want to buy to complete the build and I can wait if needed till the prices become normal or go to EVGA and get a FTW Ultra,NVIDIA FE and ordered direct from them without the gouging.. Tired of being ripped off now even before the product is available and worst part stating prices and baiting people then switching them before release or preorder dates. No excuses really.
