Quoted from GN video whom has been in contact with MSI:
"Starlight partner is an individual sales subsidiary working under MSI. They carry excess inventory and refurbished items and would not be given newly released products such as teh Gerforce RTX 30 series graphics cards. As such, we (MSI) have conducted an investigation and found that an error allowed them access to inventory they were not permitterd to handle.
Starlight partner has been instructed to contact the individual customers who purchased these graphics card products and offer 2 options :
1. Return the product and receive a full refund.
2. A partial refund of the amount paid over MSI's MSRP.
Moving forward, MSI will enforce a stricter policy to avoid situations like this happening."
Interesting that if you "markup" and put on ebay its wrong, mark up and put on your own web store its ok. I wonder if the court of public opinoin will shift sufficiently on the effect on customers pockets to gain traction and that we will seegreater control on prices charged by vendors in the early days of technology releases.