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Wow, Nvidia have banned Hardware Unboxed from receiving review samples...

Gerard said:
Seems Jay isn't too happy either.:eek:


https://twitter.com/JayzTwoCents/status/1337602911187025920?s=19
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Not mincing his words there!

Edit: Having just watched the first 40mins of that WAN show Linus has gone up in my estimations. I was just thinking about mafia style language as he made the same point. I used to know an old guy from Sicily and that was just the kind of tactics he used to describe.

"We're friends, we should work together, have the same vision, don't you agree? Oh, by the way, I've heard there are some people that don't like you and might want to burn down your shop. Don't worry, I've got friends that can offer you protection...I can see a long and happy friendship working with you."

It's all shady but not surprising, it's how the world works. The nice thing is that it's getting called out. The makes me feel optimistic.
 
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Richdog said:
Hmm, what are the odds that Nvidia reverse this decision in the face of the PC community backlash, publicity from tech sites and the resulting bad PR? I'd say it's not too far-fetched...
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Gerard said:
Seems Jay isn't too happy either.:eek:


https://twitter.com/JayzTwoCents/status/1337602911187025920?s=19
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Hah I think that it will play out exacly as I immediately thought. Petty and vindictive behaviour from Nvidia will generate massive PR backlash from techtubers and the PC hardware community, and lead to a swift reversal.

Companies, like all bullies, are generally cowards the moment they are challenged and exposed for what they are.

It still won't stop me buying their GPU's, but I will certainly take some satisfaction from seeing them eat humble pie! :D
 
Nice work their NVIDIA, with a single email you have united most of the popular Youtube community against you, PR disaster.
 
Richdog said:
Hah I think that it will play out exacly as I immediately thought. Petty and vindictive behaviour from Nvidia will generate massive PR backlash from techtubers and the PC hardware community, and lead to a swift reversal.

Companies, like all bullies, are generally cowards the moment they are challenged and exposed for what they are.

It still won't stop me buying their GPU's, but I will certainly take some satisfaction from seeing them eat humble pie! :D
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The irony is both Nvidia and Intel make really good hardware. If they just let it stand on its own merits rather than let the corporate psychopaths spin things they would probably be unassailable. Imagine both companies seeking their hardware for affordable but still profitable prices, AMD would be out of the game.

I do wonder if, like some politicians, there are still senior corporate leaders who haven't caught up with the realities of the internet and the transparency that brings today?
 
Troezar said:
The irony is both Nvidia and Intel make really good hardware. If they just let it stand on its own merits rather than let the corporate psychopaths spin things they would probably be unassailable. Imagine both companies seeking their hardware for affordable but still profitable prices, AMD would be out of the game.

I do wonder if, like some politicians, there are still senior corporate leaders who haven't caught up with the realities of the internet and the transparency that brings today?
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I completely and wholeheartedly agree. Companies that act with dignity allow allow their products to do the talking reap their own rewards.
 
PrincessFrosty said:
Yes.
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Yeah, no you didn't.


PrincessFrosty said:
I found it very strange that HU video today on Cyberpunk deals with a whole raft of resolutions and settings, yet when it comes to testing ray tracing they left out any kind of DLSS numbers,
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If you had watched the video you would know the full RT video hasn't even been released (at the time of this post) so how can you claim that they left out the DLSS numbers, when he said twice that those number are coming in the next video.

PrincessFrosty said:
and then trashed the game for RT Ultra being unplayable. It's like...er what? I'm having a brilliant time playing this game and obviously as an Nvidia user I'm going to enable DLSS along side Ray Tracing, that's the whole reason DLSS was invented in the first place to allow RT effects to be done at low resolution and scaled up to the nice high def displays we use today.
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He didn't test RT ultra just regualr ultra and states that they are covering DLSS in tomorrows video

PrincessFrosty said:
Then they went on to say that image quality wasn't really a big deal between medium and ultra...er what. If you want a real in depth look at the differences then take a look at Digital Foundry videos on that stuff, there's a huge difference..
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Your upset about his opinion. :rolleyes:
I'll take a look at the DF video, lets see what your harping about.

PrincessFrosty said:
If I was running Nvidia and spent years working on all this tech to give gamers a truly next gen experience and saw their cyberpunk review, I'd pull review access as well. If it's not deliberate (I'm not accusing anyone of anything) then it's seriously negligent. I've also seen other stuff from them in the past I'm not all that happy with, benchmark scores that are outliers compared to their peers and stuff like that.
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Of course you would agree with Nvidia.:rolleyes:
 
I personally think that nVidia have tried a tactic on HU naively thinking that it would go unnoticed ... perhaps as mentioned above, by dinosaurs that don't realise just how fast the socials work to consolidate opinion.

Linus touched on as aspect of this, in that they may have been trying to set a precedent, which if left unchallenged could ripple out across the tech industry. I think it is right for this sort of behaviour to be challenged.

Troezar's comment I completely agree with. Its a shame to bully reviewers ... the products should speak for themselves.
 
Full email they sent to Steve
https://www.reddit.com/r/nvidia/comments/kavim2/nvidia_have_banned_hardware_unboxed_from/gfhfd4j/
Hi Steve,

We've reached a critical juncture in the adoption of ray tracing and it has gained industry-wide support from top titles, developers, game engines, APIs, consoles and GPUs.

As you know Nvidia is all in for ray tracing. RT is important and core to the future of gaming, but it's also one part of our focused R&D efforts on revolutionizing video games and creating a better experience for gamers.

This philosophy is also reflected in developing technologies such as DLSS, reflex and broadcast that offer immense value to customers who are purchasing a GPU. They don't get free GPUs, they work hard for their money, and they keep their GPUs from multiple years.

Despite all this progress, your GPU reviews and recommendations have continued to focus singularly on rasterization performance and you have largely discounted all of the other technologies we offer gamers.

It is very clear from your community commentary that you do not see things the same way that we, gamers, and the rest of the industry do. Our founder's editions boards and other Nvidia products are being allocated to media outlets that recognize the changing landscape of gaming and the features that are important to gamers and anyone buying a GPU today. Be it for gaming, content creation, or studio and streaming.

Hardware Unboxed should continue to work with our add-in card partners to secure GPUs to review. Of course you will still have access to obtain pre-release drivers and press materials, that won't change. We are open to revisiting this in the future should your editorial direction change.

Brian Del Rizzo

Director of Global PR, GeForce
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Donnie Fisher said:
I personally think that nVidia have tried a tactic on HU naively thinking that it would go unnoticed ... .
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The other argument is they new it would go noticed and tried to send a message to the rest of the industry. They thought the rest opf the industry would cower in fear, instead they got people calling them out.

Seems like they forgot what happened last time.
 
Grim5 said:
HU basically ignore RT and DLSS as long as they can - two reasons 1) they just dont like it and while they won't admit it the reason they don't like is because 2) AMD either doesn't have the same feature or sucks at it.

HU NEEDS AMD and Nvidia to compete at a similiar level so they can get drama filled clickbait videos up - they don't want to shown Nvidia competing with itself or rolfstomping AMD cause that isn't gong to bring in the clicks

it's all about what videos get more ad revenue
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HUB have the same opinion as me. RT is great but it costs too much FPS. DLSS is great but it is not wide spread enough. These two statements are factual. Once DLSS is in more games it becomes a feature that will make a difference to a general recommendation.

Also HUB did a poll asking their viewers what they were basing their buying decision on for a GPU.

Survey.jpg


But sure, HUB are out of touch with the gaming community when it comes to focusing on rasterization performance.
 
timorous said:
HUB have the same opinion as me. RT is great but it costs too much FPS. DLSS is great but it is not wide spread enough. These two statements are factual. Once DLSS is in more games it becomes a feature that will make a difference to a general recommendation.

Also HUB did a poll asking their viewers what they were basing their buying decision on for a GPU.

Survey.jpg


But sure, HUB are out of touch with the gaming community when it comes to focusing on rasterization performance.
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The poll speaks volumes.
 
timorous said:
HUB have the same opinion as me. RT is great but it costs too much FPS. DLSS is great but it is not wide spread enough. These two statements are factual. Once DLSS is in more games it becomes a feature that will make a difference to a general recommendation.

Also HUB did a poll asking their viewers what they were basing their buying decision on for a GPU.

Survey.jpg


But sure, HUB are out of touch with the gaming community when it comes to focusing on rasterization performance.
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inwouldnt read too much into that poll - otherwise I'd just say that poll shows that 23% of their 18 game average benches should include rt and dlss games ;)
 
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