NVIDIA makes more margin than the AIB partner though, benefit of being the manufacturer of the GPU.
Not entirely true, essentially AIB’s were given marketing rebates for the first round of production to try and lower prices towards MSRP of FE cards. These incentives ended October and therefore prices have crept up.
With the complex cooler designs and their manufacturing cost along with the quality of PCB components mean the AIBs are barely making 10% margin.
nVidia has gross margins in the 60%+ range from their own quarterly financial reports. Also when was the last time someone could actually buy an FE card in UK/Europe?