The AIBs have a lot of friends and I consider it rubbish. GN and the like, their contacts are media reps, they are obviously going to be sold stories that puts the company in a good light. I get there possibly was rebates on components to get first few cards out cheaper, but I dont believe they have needed to raise prices by circa £200-300 because of what you state, MSI were caught scalping, the others are at it as well but just not caught.
Now if you are claiming there is authority to what you state then feel free to post the invoice from nvidia stating the wholesale pricing which forces them to sell 3080s close to a grand. The issue is not so much they not at MSRP but the gulf in difference, we not talking £10 £20 or even £50, we talking hundreds. No one here is expecting asus and co to sell cards for £650, I think many would consider anything up to about £750 reasonable for a high end card, and high 600s for a budget model.
Put yourself in their shoes, demand is high vs supply, you would be tempted to bump up the price right?
Also gibbo revealed something interesting, that they have been tinkering with prices every couple of weeks, thats what someone does when they gouging to maximise profit, or are you going to say nvidia are raising their wholesale costs every 2 weeks to cause that?