BMW continue with their hostile "OK Boomer" marketing angle, despite criticism...
- Thread starter Akagi
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Dont forget generation ********* from 90s onwards
They are so fragile even the name had to be censored
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Soldato
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that's a list that changes every time you see it.
where's genZ and the zoomers in this list?
Dont forget generation ********* from 90s onwards
They are so fragile even the name had to be censored
Would you like a medal for your inflammatory opinion oh great Nashy one?
Deleted User 298457
Deleted User 298457
Excuse me, as a millennial we reserve the rights to claim participation medals
I agree, it is the best sounding generation name.Gen X here. Clearly the coolest sounding generation name. Sucks to be everyone else
Video did indeed kill the radio star.
Is anyone else mindful of the fact that BMW (and others) don't seem to be breaking their necks over electrification? The iX is squirrelled away on their website with no release date or pricing. The iX3 just doesn't look like a £60k car, and isn't available to buy yet anyway. No electric saloons, sports cars or hatchbacks at all. I like a B58 as much as anyone, but it's 2021 and the clock is ticking.
They aren't the only ones guilty of this, but it just feels like they're still treating electric as a novelty. I understand R&D costs and lead times, but they've had several years now to kick projects off. There's got to be massive strategic advantage in getting a foothold in this tech early on. With so many car companies and competition ever increasing, will we see one of the current players become a Kodak?
They aren't the only ones guilty of this, but it just feels like they're still treating electric as a novelty. I understand R&D costs and lead times, but they've had several years now to kick projects off. There's got to be massive strategic advantage in getting a foothold in this tech early on. With so many car companies and competition ever increasing, will we see one of the current players become a Kodak?
![[TW]Fox](/data/man-of-honor/2009.png){kind=avatar}
Maybe it is?
What was the last fuel type pushed relentlessly as the answer by politics? Oh it was diesel. That went well.
I've no doubt what so ever that there are bigwigs within BMW's (and others') hierarchy that feel the same way, which is why we're seeing such slow progress. If they're prepared to take future hits in market share, profitability and eventually, shareholder ire, then that's up to them. If I was in their place, I'd be clamouring to lead the way.
You of all people will know we were once world leaders in locomotive design and manufacturing, who builds our trains now? The likes of Hitachi, possibly helped by the fact that the Japanese were building the Shinkansen while we were still producing steam locos and beginning to move to diesel. I digress, but the point is that an industrial capability can't be established overnight. Much technological change is inevitable, and it's better to embrace it than get left behind.
The last fuel type pushed relentlessly as the answer by politics was/is renewables by the way, and the sector seems to be doing quite well
I was talking about road use obviously, but the diesel sector did well too when it had the benefit of favourable government policy
I think the ix is a flop before it's even released so maybe they are trying to sweep it under the carpet already. It's become a bit of a laughing stock and BMW themselves have made it worse with the stupid ad campaign.
Yes, it meant that people began to expect to be able to do 500+ miles without stopping, which is now causing an issue when they look at BEVs.
The ability of bmw to switch their fuel cell into the ix3 chassis gives them flexibility over competitors,
plus for the lucrative heavier (esp usa)suv's and lorries, Musks electric dreams may remain just that;
(edit:
)
so there is scope for an outsider, BMW, to jump in, not sure if they currently co-develop any fuel cells with Volvo/Merc/Scania? the traditional lorry manufacturers.
You need hydrogen for the lorries, so the distribution network will come from that, airlines too, although, there, the hydrogen safety issues seem more concerning.
plus for the lucrative heavier (esp usa)suv's and lorries, Musks electric dreams may remain just that;
(edit:
together in electric dreams
)
so there is scope for an outsider, BMW, to jump in, not sure if they currently co-develop any fuel cells with Volvo/Merc/Scania? the traditional lorry manufacturers.
You need hydrogen for the lorries, so the distribution network will come from that, airlines too, although, there, the hydrogen safety issues seem more concerning.
"The 5 famous German automakers are all in a weak position today, and we have not seen anything that gives confidence they will succeed in the future. Most of their efforts are in front of them, not behind, but the most worrisome aspect is their short-term profit and shareholder-focused decisions that hinders all of them from positioning themselves for a successful future.
The real enemy of the German automakers is not Tesla, but their inability and unwillingness to change."
The 5 Famous German Automakers' Epic Battle To Survive (cleantechnica.com)
The real enemy of the German automakers is not Tesla, but their inability and unwillingness to change."
The 5 Famous German Automakers' Epic Battle To Survive (cleantechnica.com)