What's the official MSRP for an RTX 3090 Strix OC? Do you know?!
What would you say if I told you that there isn't one?
Since these cards were launched Asus have put their cost pricing (price as it leaves the factory) up by 25% or more (this was announced publicly - most other manufacturers just did it secretly)
The cost of shipping the cards has increased MORE than ten fold.
There's extra fees and charges at the ports due to delays and increased Brexit related bureaucracy.
and, both the retailer and the distributor is demanding higher margins due to limited supply. These increases compound as one cost (margin) is added to the next.
Simple fact is, we've admitted that we are charging a higher margin for our cards than we'd usually do, however, people seem to be under the impression that we are charging many times more. We aren't! Our cost prices have gone up by hundreds of pounds, sometimes by hundreds of pounds in a matter of weeks AND we've had to employ more staff so overheads have increased, yet we're expected to operate on the usual single digit margins? That's simply not realistic.
As for consoles....really, don't go there unless you bother to do your research first. Consoles are loss leaders. Sony make $15-25 BILLION per year from subscriptions and digital game purchases...They could GIVE the consoles away if they wanted to. Therefore, their console pricing is contracted. If a vendor strays from that their supply gets cut off.
There's no such after market revenue source for PC hardware manufacturers so it's a completely different business model. When costs go up, they have to pass that on.