How do you know MSI didn't charge the shop £2300?
This is a very important point. We have no idea how much the distributors are charging and we shouldn't be so quick to tar OCUK.
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How do you know MSI didn't charge the shop £2300?
It seems a lot worse to me, although to be fair, I bought a card in early 2017 when I noticed mining pressures impacting on stock/pricing so wasn't really back 'on the market' until September 2018 when I picked up a second hand 1070ti. From memory I don't think there was this scenario where so many different cards are carrying a 50-100% markup and it is super hard to get anything even a midrange card.Last time things were like this in late 17 early 18 things were back to normal within 12 months - good luck to those waiting!
It seems a lot worse to me, although to be fair, I bought a card in early 2017 when I noticed mining pressures impacting on stock/pricing so wasn't really back 'on the market' until September 2018 when I picked up a second hand 1070ti. From memory I don't think there was this scenario where so many different cards are carrying a 50-100% markup and it is super hard to get anything even a midrange card.
I suspect a lot of it comes down to scales of economy.
If ocuk need to make £10k a month to pay there staff and cover the website/electricty bill (example i have no real idea of staff costs and overheads) and they sell 50,000 gfx cards they only need a £0.20 mark up on each card to cover this cost. If there is a global pandemic and supply is drastically cut meaning they can only sell 10% of what they normally sell (5,000 gfx cards) then need a £2 mark up to break even. This is very simplified, as import costs will be much higher per a card for small batches as well so that's an additional cost that needs factoring in.
OCUK is the only place i have seen that is trying to put cards in to gamers hands rather then just throwing them up on the store for the bots to get. I have seen a Zotac 3090 Trinity selling for £2200+ at smaller online retailers, £2300 for an MSI version seems fairly on par tbh.
If a high street store, (no names) which has been struggling for years and is our last real pc/white goods high street chain, can get prices near MSRP it kind of dents this way of thinking. The chain i'm talking about has huge over heads from building rental, staff and electricity bills.
People seem to forget that OCUK scalped the price of the Ryzen CPU's the day before the release, not by a large amount but they were still more expensive than all retailers/etailers we care to think about.
I have no issue with companies wanting to make profit and push it if people are willing to pay but all this "grey goods" talk and "we only make tiny profit" annoys me. Sure that happens some of the time but why not just own the fact they are out to make money.
You pretty much lost your point when you said "High street chain".
OCUK has a shopfront too I believe, along with the rental etc that comes with. But a chain is always going to be able to buy in far larger bulk than an individual store...
EDIT - I'm also really struggling to find any high street store with near MSRP pricing for 3090s etc, even CEX will give you £2k for a 3090, and sell one for £2400.
I think OCUK have been clear that they are being charged over £1500 plus tax & shipping for 3090's so selling them at msrp (£1400) would be a loss before we have even factored in overheads and staff needing to be paid...If a high street store, (no names) which has been struggling for years and is our last real pc/white goods high street chain, can get prices near MSRP it kind of dents this way of thinking. The chain i'm talking about has huge over heads from building rental, staff and electricity bills.
People seem to forget that OCUK scalped the price of the Ryzen CPU's the day before the release, not by a large amount but they were still more expensive than all retailers/etailers we care to think about.
I have no issue with companies wanting to make profit and push it if people are willing to pay but all this "grey goods" talk and "we only make tiny profit" annoys me. Sure that happens some of the time but why not just own the fact they are out to make money.
You pretty much lost your point when you said "High street chain".
OCUK has a shopfront too I believe, along with the rental etc that comes with. But a chain is always going to be able to buy in far larger bulk than an individual store...
EDIT - I'm also really struggling to find any high street store with near MSRP pricing for 3090s etc, even CEX will give you £2k for a 3090, and sell one for £2400.
I can find one with close to MSRP pricing on cards they don't have, but that's not the same thing.
Who do you think has more lobbying power? a large well known high street chain who is looking to buy tens/hundreds of thousands of cards to sell in prime locations around the country or a warehouse in Stoke with a small shop front attached?a high street chain that doesn't specialise in PC components would have more buying power ? right... ok
I got my 3090 for £1580 delivered just a few weeks ago. Has it really gone so bad in 3 weeks?
a high street chain that doesn't specialise in PC components would have more buying power ? right... ok
You pretty much lost your point when you said "High street chain".
OCUK has a shopfront too I believe, along with the rental etc that comes with. But a chain is always going to be able to buy in far larger bulk than an individual store...
EDIT - I'm also really struggling to find any high street store with near MSRP pricing for 3090s etc, even CEX will give you £2k for a 3090, and sell one for £2400.
I can find one with close to MSRP pricing on cards they don't have, but that's not the same thing.
Who do you think has more lobbying power? a large well known high street chain who is looking to buy tens/hundreds of thousands of cards to sell in prime locations around the country or a warehouse in Stoke with a small shop front attached?
If you have followed stock alerts like me you would be aware that the store i am talking about gets much less stock than our normal online component stores.
I've seen some spicy listing at the MSRP, thing is I've never seen half the listings even in stock, and when they do come up (using stock alerts) they sell out instantly because they seem to have zero bot protection.
It depends, if you are earning close to 7figures, you probably prefer to spend 2k rather than trying to follow some alerts in your free time?Not really rich is it? Forgive me for saying this, but in my humble, silly, misguided opinion, it's stupid people, not rich people. Rich people often have more sense, that's how they got rich in the first place. No, this is firmly in the court of people who have gotten carried away with the hype and somehow manage to justify that sort of price in their mind. I mean this is the same as the stock market - the stupid money is buying when the prices go through the roof, the smart money is selling.
£449 is the cheapest 3060 Ive seen on OCUK. That was on 25th March.

You can sell it to CEX for £2k right now. Generally you can split the difference between CEX buy/sale price to work out what you can probably get second hand for something, so that would put it at £2.2k.
Dude list eBay sales for 3090, people pay 2300 for 3090s every day.£2.4k for a 3090
If anyone has actually paid even above £2k for a 3090 please post here.
Nobody really has paid these prices, and in fact these listings are just a scapling tactics. Where people are bidding on their own items or listing fake adverts in the hope of improving their scapling sales.
Dude list eBay sales for 3090, people pay 2300 for 3090s every day.
CEX will buy a Suprim X 3090 cash for £1997, the world has gone mad ...