If Asus, Asrock or any other AIB says normally makes 1000 cards per day which is say 80-90% of their production capacity and in order to cover their cost of production they sell the cards at say 5% margin to a distributor/reseller.
Now all of a sudden their daily production is just 200-250 cards per day due to shortages, but their running cost are the same as when their production lines were running at 80-90% so all of a sudden their running cost have not reduced but their production rates are massively down.
What does the AIB need to do in order to ensure they can cover their cost?
Yes you guessed it, increase their profits to prevent operating at a loss..........................................................................................
While there are component shortages and I can only speculate I think the AIBs are trying it on here - nVidia sold nearly 9 million cores to AIBs in Q4 2020 and had sold twice as many cores to AIBs from launch to the end of that period compared to Turing in the same time span. While despite AIBs claiming shortages mysteriously mining farms are showing up with individually 100+ 3070s and dozens of 3080s, etc. all with the same AIB boxes. Smells to me like 70-75% of stock is never making it to retail channels while the AIBs talk shortages to drive retail prices up.
I can only speculate here but when things like pictures emerge of a grower of certain plants has swapped the space to a mining farm because it is more profitable, etc. and is full of rack after rack of identical GPU models from Asus, EVGA, etc. that gamers are still waiting to get their hands on from launch pre-orders (and supply/sales from retailers which were publishing numbers didn't even have that kind of quantity) it leaves me high sceptical of the talk of shortages from AIBs and don't find credible they managed to source that via the use of bots.
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