Don't think there will be much if any margin for scalpers so lets hope gamers get these
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RX 6600XT 1080p gaming for $379 on Aug 11
- Thread starter RavenXXX2
- Start date
Don't think there will be much if any margin for scalpers so lets hope gamers get these
This suggests that AMD have reduced how much they are charging for the gpu package in order to get prices down, if anyone is interested in getting one soon it might be worth checking at launch in case AMD are doing short term price reduction and withdraw the price support at a later date as they did with the Vega cards,
I mean that's what Gibbo has been saying since day one on this generation - the msrp isn't viable in any way at all and no one is going to be selling their aib products remotely close to the msrp price quoted, and the response has been 'herper derper, ocuk ripping us off'
Msrp is viable if Nvidia and AMD are prepared to sacrifice some margins but they are all making record profits right now and the same with the AIBs so it's not like they are struggling to turn a profit.
It's not OCUK ripping us off but when you have the 6600XT releasing at almost the same msrp price as a 5700XT did 2 years ago and offering less performance than that card then it is a bit of rip off don't you think?.
That wasn't the point, the part of the video said we should be aware that aib makers are saying the msrp isn't possible whilst making a profit, i'm saying that's what Gibbo said many times too. What you're saying is valid, but not the point of ASMB's comment, the video or my comment.
The point I'm making is that even at the msrp we are being ripped off, this card should be no more than £250-300 for the performance on offer.
If people think wow well done AMD for subsidising a card that is already £100 over what it should cost at the msrp then it just shows how much the card makers have hoodwinked the customers.
I agree with you. If you see my previous posts when this generation first came out, I was saying that the prices are too much for what we're getting - look at the 6600 xt, it's meant to be the 1080p card which regularly was around the $200-$250 mark, and yet it's being set at $380 and people will think it's good value as it's not $600 like the rest. (Using $'s as they are the easiest msrp prices to find!)
Should have bought the 5700xt 2 years ago then
last gen cards had better value than current genbthats not just the 6600xtbits every model and tier
Sony profits because AMD sells the APU to Sony at a serious discount.
If AMD was making 60% profit margin on the console APU's it sells like it does with its graphics cards then it would be making nearly as much money that Nvidia does due to sheer volume.
The reality is AMD views revenue > margin for consoles because the sheer revenue coming in drives RnD investment. So AMD is happy to sell the APU to Sony at just 5 to 8% profit margin.
AMD are not making 60% margin : AMD's Profit Margins Expected to Increase for Third Consecutive Quarter as Ryzen CPUs Get Pricier | Hardware Times ; its 45%, Nvidia are the ones with over 65% margin.
The whole gen is massively overpriced, but in all the threads about deals near MSRP or FE drops far too many people seem happy with their lot.
It is like all this hype for cards finally becoming available misses one thing: all people have managed is to buy cards at or near the MSRP, but those cards weren't exactly good value in the first place.
Is the euphoria of finally seeing any available card leading people to spend more than they would otherwise have done?
After all '060 or '600 cards at nearly £400 is hardly a bargain compared to previous years, so had the whole situation just become one massive upsell?
It is like all this hype for cards finally becoming available misses one thing: all people have managed is to buy cards at or near the MSRP, but those cards weren't exactly good value in the first place.
Is the euphoria of finally seeing any available card leading people to spend more than they would otherwise have done?
After all '060 or '600 cards at nearly £400 is hardly a bargain compared to previous years, so had the whole situation just become one massive upsell?
Prices wont come down ever again. 5nm is over double the cost of 7nm to produce and this last 12 months have proven, beyond all doubt , just how much a person will spend to get what they want.
Soldato
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And that is How for now! @CAT-THE-FIFTH 
AMD margins are increasing though as a whole.
The big cow is server business that Intel had a larger share for a long time.
The gpu cost today is much higher than it was a few nodes ago, 7nm, 5nm, 6nm is now very costly vs what was previously.
and as we seen, people are actually willing to pay for the fastest cards now which are amd radeon cards.
Next generation rdna3 made with 5nm and 6nm nodes will drive the flagship to $2500 or so but it will be fast also with Ray tracing and rasterization.
The low end $300 and below is basically dead for gpu cards and replaced by apu cpus or such now.
Its why we see $400 cards now that used to be $200.
added costs to make, covid, shortage of components and a increased margin simply push things up.
AMD is no longer trying the price for budget as they cant win that way.
Now with more money they can also make ridiculous fast cards but then the price will be seen as such to.
and people will buy them as we seen with Intel vs amd in the cpu side, amd sells 8/6 to 1 vs intel.
A fact that people refuse to believe was possible only 5 years ago.
Now it is true which many Intel fans still deny btw.
AMD has Aryzen.
Console and then cards like the 6600xt are fast but price wise msrp means nothing in todays market.
The customers that want to make deals need to wait longer now until next generation is coming before prices will drop somewhat.
or as I say, if you OC, can you afford to buy a new gpu to replace it?
Soldato
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Good points made. It does trickle down and be more affordable as you say, sometimes like three years after the initial gen launch. I think this time round was the first in ages I was interested and bought around release.
The actual BOM and margins of the consoles seem to top secret.
From the AMD's margins point of view, we only really have their results and they don't really break things down.
They only report on two segments:
- Computing and Graphics
- Enterprise, Embedded and Semi-Custom
Despite all the shouting about increasing margins, I didn't see that broken down into the segments. Gross margin for #2 was slightly lower at around 25%.
I'd expect EPYC to have pretty high margins, so it looks to me like the low margins of the consoles is deliberately buried in the same segment to disguise them.
Investors might not be too thrilled to hear that growth and supply was massively constrained by having to divert so many wafers to their lowest margin products: consoles.
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Probably not going to be any around £350 then?
Soldato
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I think you will be able to get them. It sounds like Gibbo has quite a lot of units coming in. I would expect £399 on the entry brands, once the AIBs get going with RGB and superlatives it will escalate up swiftly!