RX 6600XT 1080p gaming for $379 on Aug 11

[Harlequin]

Oh, in that case, we should all just bend over

Have you also missed the last year? Food is under going a heavy shrinkflation - packets are getting smaller to keep the same shelf label `cost` , or when not possible they simply are increasing price. And yes that includes Aldi and Lidl as well. Fuel costs have risen to a 30 year high and still increasing with E10 about to be `launched`, knock on is parcel logistic costs are also climbing; just look on Hermes / DHL/Yodel etc and see how much they have put shipping up.

 

[Gibbo]

Oh, in that case, we should all just bend over

Well every time we fill our cars we literally are.

Prices have increased across all sectors pretty much, to buy new cost more, but to sell used you get more so it is somewhat offset, but for now prices are on the up.

The unfortunate fact is a card priced between £300-400 that offers decent 1440P performance will sell like hot cakes because in current times that is mega cheap, our 3060 and 3060Ti deals at similar price points sold like crazy to the point we have to remove from sale.

We do have a lot more stock on 6600 XT but we suspect the cards will get pulled from same rather quickly, especially the gone in 60s MSRP SKU's.

 

[gpuerrilla]

Motherboards, CPUs, PSU's are all back to normal prices and those are made with largely the same components.

There's only a certain amount of systems people can be building!! Not every rig will need new PSU (and CPU) although nvidia done a good job of that with the 30 series (OEM plants will embrace a new GPU release for sales).

Normal upgrades and replacements will have stabilised at some point now, its only the 'gamers' that are competing over the GPUs propping up the high prices now.

 

[gpuerrilla]

Have you also missed the last year? Food is under going a heavy shrinkflation - packets are getting smaller to keep the same shelf label `cost` , or when not possible they simply are increasing price. And yes that includes Aldi and Lidl as well. Fuel costs have risen to a 30 year high and still increasing with E10 about to be `launched`, knock on is parcel logistic costs are also climbing; just look on Hermes / DHL/Yodel etc and see how much they have put shipping up.

Recession not even kicked in yet either...

 

[The_Arbiter]

What does this card do that the 5700xt doesn't, if we're talking about same performance? Is the memory any more future proof?

Surely at this point a 5700xt rerelease would have been better if production costs are the same for each card, when ignoring current increased prices of transport etc.
I can only guess these were well under way in development before costs rocketed to go back.

 

[Gibbo]

What does this card do that the 5700xt doesn't, if we're talking about same performance? Is the memory any more future proof?

Surely at this point a 5700xt rerelease would have been better if production costs are the same for each card, when ignoring current increased prices of transport etc.
I can only guess these were well under way in development before costs rocketed to go back.

5700 XT now cost vastly more than these as we still buy some for mining demand, the cost are much higher.
People are failing to realise two things, production and shipping cost have exploded, AIB's have increased margins. Even taking the latter out the prices are substantially higher than previous years.

Our cost today on a 5700 XT is $550-$650 depending on model.
Our cost used to be $350-450, they have gone up in price by typically $200.

So yeah if you want the AIB's to bring back the 5700 XT, I am sure they can, but they would be around $599 MSRP now based on increased production, shipping, higher margins etc.

 

[Harlequin]

What does this card do that the 5700xt doesn't, if we're talking about same performance? Is the memory any more future proof?

Surely at this point a 5700xt rerelease would have been better if production costs are the same for each card, when ignoring current increased prices of transport etc.
I can only guess these were well under way in development before costs rocketed to go back.

This is a x600 series not an x700 series, so lower on the stack - the 6700XT was slated for `only matching a 5700xt as well, but a few drivers later and its pulling away. Hearing the 6600XT will beat a 3060 and tangle with a 3060ti at times (specific cases)

 

[Tute]

Well it also does raytracing (although i’m not sure how well) and consumes somewhere around 30%? less power.

The only way prices will drop is if people vote with their wallets sadly, it’s the only language big companies understand. There’s no point in complaining about pricing when £1000+ cards are still selling well.

 

[Harlequin]

Well it also does raytracing (although i’m not sure how well) and consumes somewhere around 30%? less power.

The only way prices will drop is if people vote with their wallets sadly, it’s the only language big companies understand. There’s no point in complaining about pricing when £1000+ cards are still selling well.

Except that in this capitalist world where demand> supply , a few hundred on here saying no, will mean ocuk as the final link in the chain could have cash flow issues but the links behind them will sell to anyone else anyway (anywhere on the planet).

 

[Harlequin]

5700 XT now cost vastly more than these as we still buy some for mining demand, the cost are much higher.
People are failing to realise two things, production and shipping cost have exploded, AIB's have increased margins. Even taking the latter out the prices are substantially higher than previous years.

Our cost today on a 5700 XT is $550-$650 depending on model.
Our cost used to be $350-450, they have gone up in price by typically $200.

So yeah if you want the AIB's to bring back the 5700 XT, I am sure they can, but they would be around $599 MSRP now based on increased production, shipping, higher margins etc.

Im sure you can source n 5500 / 5600 in channel somewhere BUT its down to *can we actaully sell them at all because they cost so damn much now*, same with Polaris 560/570

 

[Grim5]

AMD has overtaken Nvidia and is now more expensive

https://twitter.com/x/status/1424634049801465858

The average price of an Nvidia card is 144% of MSRP while AMD is 159% of MSRP

 

[The_Arbiter]

The 3060 went up in cost loads whereas the 6700xt seems to go down a tad. Prices only worth comparing on the day of purchase imo, if you're happy knowing all prices are poor.

 

[Poneros]

Some people simply cannot accept the world has changed.

Those who refuse to see it, and therefore refused to pay the higher prices, lost, because all those who bought anyway and then kept the GPUs mining in the downtime more than made up the difference vs MSRP. Hell, my RX6800 paid for itself already and I probably missed +50% of the mining I've already done just because of arbitrary downtime. It was the same thing when people were complaining about Vega last time, even though I said just mine and it's going to pay for a whole new PC for you instead of waiting for a return to normal and also missing out on all the time you could've been playing with a brand new card...

Not everyone's going to make it.

 

[Harlequin]

AMD has overtaken Nvidia and is now more expensive

https://twitter.com/x/status/1424634049801465858

The average price of an Nvidia card is 144% of MSRP while AMD is 159% of MSRP

Capitalism , demand vs supply. Miners are moving back to AMD cards as well

 

[Gibbo]

Im sure you can source n 5500 / 5600 in channel somewhere BUT its down to *can we actaully sell them at all because they cost so damn much now*, same with Polaris 560/570

There is zero in the channel, but they would also cost vastly more than they once did, the simple fact is the 6600 XT is an absolute bargain, if the pandemic had not happened, if the mining boom was not here these would be $200 cards, but alas the world has changed and it won't be changing back anytime soon.

 

[azazl187]

AMD has overtaken Nvidia and is now more expensive

https://twitter.com/x/status/1424634049801465858

The average price of an Nvidia card is 144% of MSRP while AMD is 159% of MSRP

This is a shame. It wasn't so long ago when AMD were boasting about how they were the new bringers of gaming goodness with high performance at a lower price than Nvidia.

 

[Harlequin]

There is zero in the channel, but they would also cost vastly more than they once did, the simple fact is the 6600 XT is an absolute bargain, if the pandemic had not happened, if the mining boom was not here these would be $200 cards, but alas the world has changed and it won't be changing back anytime soon.

Im just basing on a question i asked on a USA based tech tube channel for those in the industry, and the reply was parts could be sourced in channel. However, realising that was aslked near 4 months ago now, it is kind of old . Would get a 6600xt myself but 2 weeks till payday lol

 

[Protoype]

Just nope. Not paying 300-400 for a what may be called a new card that is, just a re-brand.
I don't thinks are going to change for at least another year sadly.

 

[CAT-THE-FIFTH]

And that is How for now! @CAT-THE-FIFTH

AMD is the premium brand! So premium Nvidia at RRP looks a bargain!

The flip-flop is amazing from dedicated AMD fans. They first criticised performance leaders Intel and Nvidia for being overpriced,because a cheap AMD CPU or GPU was 85% of the competitor for a lower price. Now AMD has just about beaten Intel in per core performance and almost matched Nvidia in rasterised performance,nobody cares if they cost more.....just buy it.

So it seems all of the AMD defenders harping on about price/performance only were doing it because the AMD products were worth less in the first place. Now total flip-flop.

Expect if Nvidia and Intel beat AMD again,forcing them into second place(and price reductions),it will be back to price/performance matters,not absolute performance,etc.

At least in my case I have always been about price/performance so AMD will now get the criticisms I reserved for the other companies.

You could see this happening back in 2019 with the RX5700XT pricing or AMD trying to lockout Zen3 from B450/X470, and the locking out of PCI-E 4.0 even though rebadged system integrator motherboards worked with it fine!

Just nope. Not paying 300-400 for a what may be called a new card that is, just a re-brand.
I don't thinks are going to change for at least another year sadly.

If you really need a GPU now,an RTX3060TI FE is the best value of the £300~£400 crop of GPUs.

If you get a laptop,plenty of RTX3060 GPUs in systems under £1000 now.

The RX6600XT is a budget GPU tarted up to a premium price-point. A low cost PCB due to the 128 bit memory bus,a small number of GDDR6 chips,cheap cooler requirements due to the lowish TDP and power requirements,a smallish die,etc. It also only has 32MB of cache - the RX6700XT only has 25% more shaders but 96MB of cache. It should have 64MB of cache.Its engineered to be a low cost GPU.

I was hoping the pricing was a Jebait move,but it isn't.

AMD did the same with the RX5700XT - it was around the same die size as Polaris,but AMD realised Turing was a bit underpar and jacked the price up. Initial leaks show the marketing material stating RX680/RX690 naming.

Basically this is the AMD version of Turing.

The difference is when Nvidia did,it all the AMD fans attacked them. You saw this with the Zen3 pricing - they defended AMD jacking up pricing for those parts,yet attacked Intel for being overpriced(yet faster than AMD) a few months before.

All the excuse making is just that - excuse making. They did the same crap during the Athlon 64 era when they were on top. AMD fans attacked Intel for being overpriced,but were happy to defend AMD also being expensive. AMD was only "cheaper" because they were way behind the competition.

They have barely beat/matched the competition in the last year in CPU and GPU,and now see the about turn. If you are dedicated AMD fan,who only buys AMD its going to be an even more difficult time for them in the UK.

As shown by Nvidia partnering with local UK companies to make sure that they could supply RRP FE GPUs,AMD doesn't care about the UK that much unlike Nvidia,so left it to their retail partner who CBA.When it comes to prebuilt systems - it has been far easier to get Nvidia dGPUs in laptops/desktops at reasonable prices. Not even large system integrators can get enough of these at a decent price.

This is why AMD dGPU marketshare has collapsed.

I know loads of people who managed to secure FE GPUs. The few I knew who got AMD GPUs,couldn't get an "RRP" reference model so paid massively over RRP.

 

[Joxeon]

5700 XT now cost vastly more than these as we still buy some for mining demand, the cost are much higher.
People are failing to realise two things, production and shipping cost have exploded, AIB's have increased margins. Even taking the latter out the prices are substantially higher than previous years.

Our cost today on a 5700 XT is $550-$650 depending on model.
Our cost used to be $350-450, they have gone up in price by typically $200.

So yeah if you want the AIB's to bring back the 5700 XT, I am sure they can, but they would be around $599 MSRP now based on increased production, shipping, higher margins etc.

I don't think it's the case of bringing back the 5700XT but rather that when a new gen of cards come out you expect more performance than the previous gen at a given price point as that represents progress but the fact that it's not the case this time is disappointing irrespective of price rises.

It also doesn't help to see Nvidia, AMD and all the AIBs coining in record profits on the back of these rises.