Preorders where they're taking full cash upfront, after taking the full amount, the price is subject to change if it goes up (almost guaranteed to be more likely) then you have to cough up the difference, queue position being jumped by those who order prebuilds. Obviously that doesn't mean others are any better, but that doesn't mean you just excuse a retailer because there's an even worse one doing shady stuff. Tbh, this launch has been pretty revealing, when it comes to next gen, you can pretty much guarantee that if you don't get it at launch from nvidia directly, then the price is going to be atleast 10-20% markup from whatever "RRP" is supposed to be.