*** The AMD RDNA 4 Rumour Mill ***

[YoungBlood]

Oh they actually have sold out at £539, silly website not catching up with it's self.

 

[GoogalyMoogaly]

Seeing a lot of talk in various places about how efficient the 9070 is. Made me laugh, this must be the first time in about 17 years that anyone has cared about efficiency when it comes to an AMD GPU.

In previous generations, such as the 7000 series AMD dropped prices on certain GPUs (e.g. 7700XT and 7900XT) to make them seem better value when compared with the card above. This generation have they decided to raise the price of the card above to make the lower card seem like better value?
Also it seems last gen AMD were able to convince partners and retailers to reduce the prices of these cards, now they can't even convince them to sell at the MSRP past a token gesture.

 

[YoungBlood]

The 9070's have come back in stock (not XT!) for £599, so they obviously set them to go live sometime in the night. £60 more than they were earlier. (as warned I guess)

 

[Tetras]

Seeing a lot of talk in various places about how efficient the 9070 is. Made me laugh, this must be the first time in about 17 years that anyone has cared about efficiency when it comes to an AMD GPU.

The 6600 and 6800 (non-XT variants) were praised on their release for their efficiency too Have obviously slid down the charts since (4060 is much better than the 6600, for example), but they do well against competing cards available at the time.

 

[Emlyn_Dewar]

The 9070's have come back in stock (not XT!) for £599, so they obviously set them to go live sometime in the night. £60 more than they were earlier. (as warned I guess)

It's a great strategy. Once everyone is in a frenzy, then "it's only 60 quid" style reasoning becomes an easy mindset.
The AMD launch situation is just as scummy as the Nvidia one.

 

[ICDP]

Well they haven't sold out at £539, I expect they will sell well Friday and into the weekend, if there is enough volume coming through I think £499 is attainable. Actually if other shops would do them at £539 then 499 is kinda attainable now with codes.

They have actually sold out. When you click on them there is no add to basket option, just a notify. In real terms the 9070 is cheaper than a 5070 and is better on every tangible metric.

The reason to go Nvidia has been massively diminished. The people pointing at DLSS4 transformer model is mostly cope to be honest. Yes DLSS 4 is better, but only just. Even Digital Foundries pointed this out.

Nvidia has more older games with DLSS4 than AMD has FSR4 but for most that is irrelevant as long as FSR 4 is common in new games.

 

[ICDP]

The AMD launch situation is just as scummy as the Nvidia one.

Now this is just not remotely true and being objectively honest, do you really think that? I do think the MSRP rebates nonsense needs called out, but no way is AMDs release just as scummy as Nvidia if we look at it objectively. AMD have massively narrowed the gap where it mattered.

Positives

• Better GPUs on price/perf

• Tangible and measurably improved gen on gen RT that is actually better than the equivalent priced Nvidia competitor on balance (finding one game AMD still sucks at is not going to change that)

• Much improved FSR4 and better than DLSS3 and close enough to DLSS4 transformer model.

• More VRAM than their nearest Nvidia competitor (which hits VRAM limits in a lot of reviews).

• AMDs marketing was not totally based on pure lies and utterly ridiculous fake charts with fake frames plus.

• AMDs “fake” MSRP is nowhere near as bad as Nvidia’s

• The 9070 and 9070XT are actually only competing with the 5070. So saying the 5070Ti is 15% better in RT is pure cope. Well duh, it’s arguably two price tiers higher.

• The 5070Ti is a whole new tiering (or two) on price and the fact the 9070XT even gets close is a massive kick up the arse for Nvidia

• Despite being sold out, there was considerably more stock than the entirety of the 5000 series.

• More on the way and in larger volumes than Nvidia

• 9070 shows AMD have now exceeded Nvidia on power efficiency per frame.

Negatives

• Real street price is marginally worse than the “MSRP” (yet still considerably better than Nvidia street prices)

• Could be higher volumes in retail

• FSR4 is not in nearly as many games as DLSS 3 or 4

• DLSS4 technically still marginally better

• Still behind in PT but it does at least have it now.

 

[sx_turbo]

Its supply and demand, if demand out strips supply the price goes up, when supply outstrips demand the price goes down.

We have already established AMD authorised a rebate on the cards with the original $650 MSRP, the price of the GPU switched between £570 and £630 serval times in just a few hours, this is not AMD on the phone dictating prices, this is OCUK reacting to supply and demand.

AMD sell the product to a retailer with a suggested retail price, the price the retailer pays is lower than that of the retail price to allow for profit, if the retailer then sells it above that suggested price AMD then don't get more money, they have already been paid.

What's more i find it really weird that Steve Walton (Hardware Unboxed) used the argument that the RTX 5000 series was above MSRP because of low stock and that they would come down to retail price as soon as there was more stock available (Supply and Demand) he used that argument to suggest AMD would have to drop the price of their cards as soon as that happened, and yet today in his tweet he entirely blames AMD for the above MSRP pricing.

He is logical and in opposition asinine with the same reasoning just so long as it suits him.

Ocuk aren't putting the prices of the cards up though, the aib's are

 

[Game]

Seeing a lot of talk in various places about how efficient the 9070 is. Made me laugh, this must be the first time in about 17 years that anyone has cared about efficiency when it comes to an AMD GPU.

In previous generations, such as the 7000 series AMD dropped prices on certain GPUs (e.g. 7700XT and 7900XT) to make them seem better value when compared with the card above. This generation have they decided to raise the price of the card above to make the lower card seem like better value?
Also it seems last gen AMD were able to convince partners and retailers to reduce the prices of these cards, now they can't even convince them to sell at the MSRP past a token gesture.

"premium" solutions have been £50-100 more than the more basic with this release compared to the Ngreedei vendors charging upto £400 extra for a nicer cooler and some led lights

talking of greed did anyone see a single Asus card for sale yesterday

 

[Game]

Ocuk aren't putting the prices of the cards up though, the aib's are

unlike a couple of the competitors who are now £799-850

 

[humbug]

Ocuk aren't putting the prices of the cards up though, the aib's are

You're talking about some of the higher end ones being frankly quite expensive? Yes, that's always been true tho i don't like the Nitro + for example being £700, its a great card but i don't think it was that percentage higher than the Pulse for the RX 7000 series, having said that i'm not going to complain too much about Sapphire because the base model, the Pulse is still a very well built high quality card for MSRP, i can't say that about some base models from some other vendors, i would go as far as to say the Pulse is better than some of the others high end ones.

 

[Minimalistic23]

Now this is just not remotely true and being objectively honest, do you really think that? I do think the MSRP rebates nonsense needs called out, but no way is AMDs release just as scummy as Nvidia if we look at it objectively. AMD have massively narrowed the gap where it mattered.

Positives

• Better GPUs on price/perf
  Tangible and measurably better RT that is actually better than the equivalent priced Nvidia competitor (finding one game AMD still sucks at is not going to change that)

• Much improved FSR4 and better than DLSS3 and close enough to DLSS4 transformer model.
• More VRAM than their nearest Nvidia competitor (which hits VRAM limits in a lot of reviews).
• AMDs marketing was not totally based on pure lies and utterly ridiculous fake charts with fake frames plus.
• AMDs “fake” MSRP is nowhere near as bad as Nvidia’s
• The 9070 and 9070XT are actually only competing with the 5070. So saying the 5070Ti is 15% better in RT is pure cope. Well duh, it’s arguably two price tiers higher.
• The 5070Ti is a whole new tiering (or two) on price and the fact the 9070XT even gets close is a massive kick up the arse for Nvidia
• Despite being sold out, there was considerably more stock than the entirety of the 5000 series.
• More on the way and in larger volumes than Nvidia
• 9070 shows AMD have now exceeded Nvidia on power efficiency per frame.

Negatives

• Real street price is marginally worse than the “MSRP” (yet still considerably better than Nvidia street prices)
• FSR4 is not in nearly as many games as DLSS 3 or 4
• DLSS4 technically still marginally better
• Still behind in PT but it does at least have it now.

I agree with a lot of this. At least the NVIDIA AIBs are not trying to sell you ‘£979’ 5080 for £1600. Or a £749 5070 for £1200. Let’s just let that sink in. People who pay this prices are the problem.

 

[Game]

You're talking about some of the higher end ones being frankly quite expensive? Yes, that's always been true tho i don't like the Nitro + for example being £700, its a great card but i don't think it was that percentage higher than the Pulse for the RX 7000 series, having said that i'm not going to complain too much about Sapphire because the base model, the Pulse is still a very well built high quality card for MSRP, i can't say that about some base models from some other vendors, i would go as far as to say the Pulse is better than some of the others high end ones.

the pulse was my card of choice but ended up with a Hellhound so cant really complain it was a step up from the powecolor base model

we can assume £629 is the msrp going forward which we got told by gibbo before the release so with the Nitro on pre order at £700 thats still a deal compared to other vendors who are pushing the price up , but oc normaly have the cheaper prices on AMD cards

 

[humbug]

I particularly like the Path Tracing comment, i don't understand how some reviewers make a think out of this, 27 FPS is a whole lot better than 18, yes, for sure.... but in both instances its unusable.

Path Tracing is just something for the 5090 to flex, its a marketing gimmick for that card, that's it.

 

[humbug]

the pulse was my card of choice but ended up with a Hellhound so cant really complain it was a step up from the powecolor base model

we can assume £629 is the msrp going forward which we got told by gibbo before the release so with the Nitro on pre order at £700 thats still a deal compared to other vendors who are pushing the price up , but oc normaly have the cheaper prices on AMD cards

I think the Hellhound is still a good card so....

 

[Joxeon]

I agree with a lot of this. At least the NVIDIA AIBs are not trying to sell you ‘£979’ 5080 for £1600. Or a £749 5070 for £1200. Let’s just let that sink in. People who pay this prices are the problem.

Prices even at the MSRP have increased by at least $150 on every card launched this gen but it seems to have gone under the radar due to name shuffling and the furor over the even higher real world pricing.

 

[ICDP]

Ocuk aren't putting the prices of the cards up though, the aib's are

This is it in a nutshell.

 

[ZG002]

I'm gonna be honest people, I've not built a PC in years. I've dabbled with a gaming laptop and had every console on offer at some point.

Coming back into this.... is pretty disappointing and makes you not what to give either of them your hard earned, they are both playing games and shouldn't be actively supported, but with so little choice what do you do?

I can hang on easy enough and see where the dust settles in the summer, but I haven't been impressed looking in on it all with fresh eyes. Nvidia are terrible and Amd only a little better, feel like they are taking the £%^^ out of everyone.

 

[GhostDog1981]

the pulse was my card of choice but ended up with a Hellhound so cant really complain it was a step up from the powecolor base model

we can assume £629 is the msrp going forward which we got told by gibbo before the release so with the Nitro on pre order at £700 thats still a deal compared to other vendors who are pushing the price up , but oc normaly have the cheaper prices on AMD cards

Nitro prices have gone up to £720. That’s pushing into 5070ti msrp territory. I’d rather have a base 5070ti at that price for a better performant card.

 

[GhostDog1981]

Prices even at the MSRP have increased by at least $150 on every card launched this gen but it seems to have gone under the radar due to name shuffling and the furor over the even higher real world pricing.

The 9070XT is actually a tier below as a 60/60ti class card as Nvidia have renamed a 5060/5060ti as a 5070ti according to historical die size.

But punters don’t have any choice but to pony up the extra money to just have a card.