• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

OcUK GUIDE TO ORDERING YOUR AMD 9070 GRAPHICS CARD TODAY AT 14:00

uscool said:
It would be nice if it was MSRP :) instead of doing it to get favourable reviews
Click to expand...

This is nothing new. But as pointed out on here before people were happy to blame covid and mining as it was the status quo at the time, but you cannot keep masking the greed and 'reasons' they keep massaging the prices up - at the same time as diluting the hardware specification your getting. This is a sad but highly obvious tact which gladly has been called out for a while.
 
gpuerrilla said:
But as pointed out on here before people were happy to blame covid and mining as it was the status quo at the time, but you cannot keep masking the greed and 'reasons' they keep massaging the prices up....
Click to expand...
The reason this time very much seems to be the upsurge in the requirement in the AI segment - which may well last longer than the crypto boom - so it's not going away any time soon.

It's as simple as the fact that both NVidia and AMD have more profitable segments to allocate a limited number of wafers worth of silicon to - that we still get dGPUs at all could be considered to be a bonus (but is more likely down to both companies not wanting to completely abandon the segment just in case AI demand craters).
 
ChosenName said:
The reason this time very much seems to be the upsurge in the requirement in the AI segment - which may well last longer than the crypto boom - so it's not going away any time soon.

It's as simple as the fact that both NVidia and AMD have more profitable segments to allocate a limited number of wafers worth of silicon to - that we still get dGPUs at all could be considered to be a bonus (but is more likely down to both companies not wanting to completely abandon the segment just in case AI demand craters).
Click to expand...

Integrated graphics or APU's were meant to offer this kind of promise but there was no point in getting excited about it as I think a decade or more has passed when I last read how these were going to replace dGPU. Have nvidia or AMD (ATI) always been business first with trickle down for gamers? Its quite clear the priority has drifted away from gamers but as they have always been general purposes add in boards you have to open up to seeing the woods from the trees.
 
gpuerrilla said:
Integrated graphics or APU's were meant to offer this kind of promise but there was no point in getting excited about it as I think a decade or more has passed when I last read how these were going to replace dGPU. Have nvidia or AMD (ATI) always been business first with trickle down for gamers? Its quite clear the priority has drifted away from gamers but as they have always been general purposes add in boards you have to open up to seeing the woods from the trees.
Click to expand...
It may well be that APUs are a possible future for gaming - however either the whole die gets big to accommodate the CPU cores and GPU or a method similar to that of Ryzen CPUs is used where different tiles are connected via an interposer - in both cases the GPU requires silicon area.

Of course the priority has drifted from gamers - as more lucrative segments have emerged. Companies are not a public service - they exist to make as much profit as possible.
 
ICDP said:
Yeah, they didn’t say $500, they said sub $700.
Click to expand...

If it's a $600-$700 card where's the GDDR7? NVidia spent the bit extra even on their $500 5070. When I see hardware that's 99% the same as the 7800 XT I just assume it should be roughly the same price as the 7800 XT, the 9070 XT die is bigger sure but the 7800 XT had multiple dies which added up to roughly the same amount of transistors and because it wasn't a single die there will be extra manufacturing stages which probably means that the 7800XT chip as a whole might have been more expensive to manufacture.

I don't know why people defend these companies when all defending them means is that they'll continue to take the **** out of everyone.
 
Last edited:
mmj_uk said:
If it's a $600-$700 card where's the GDDR7? NVidia spent the bit extra even on their $500 5070. When I see hardware that's 99% the same as the 7800 XT I just assume it should be roughly the same price as the 7800 XT, the 9070 XT die is bigger sure but the 7800 XT had multiple dies which added up to roughly the same amount of transistors and because it wasn't a single die there will be extra manufacturing stages which probably means that the 7800XT chip as a whole might have been more expensive to manufacture.

I don't know why people defend these companies when all defending them means is that they'll continue to take the **** out of everyone.
Click to expand...
The 7800XT GCD was only 200mm², on the 5nm process (plus 4x 37mm² of 6nm MCDs) - the 9070XT die is 357mm² on the 4nm process - so 80% more area on a more expensive process with fewer dies per wafer and a greater likelihood of defective dies (due to the larger die size). AMDs use of CCD & IOD for CPUs suggests that this is cheaper than monolithic CPU dies - and for the same reasons.
 
Last edited:
mmj_uk said:
If it's a $600-$700 card
Click to expand...

If... ?

Consumers wallets are calling it a 600-700 card because that's what its performance is worth next to Nvidias price and performance.

The last time AMD saw any money from those cards was when it sold a bucket of chips to the card makers and every company buying/manufacturing and selling from that point on priced them as they saw fit based on what consumers were willing to pay.

Unlike with Nvidia, AMD partners don't compete with AMD, they get to do whatever they like as long as it can sell and if customers are willing to pay Nvidia prices for AMD then... why not sell at Nvidia prices...

It is a complete waste of time being angry that the less popular card maker lets its cards retail price float according to demand and gives up on trying to enforce a lower price than what the public will pay.
 
Last edited:
mmj_uk said:
If it's a $600-$700 card where's the GDDR7? NVidia spent the bit extra even on their $500 5070. When I see hardware that's 99% the same as the 7800 XT I just assume it should be roughly the same price as the 7800 XT, the 9070 XT die is bigger sure but the 7800 XT had multiple dies which added up to roughly the same amount of transistors and because it wasn't a single die there will be extra manufacturing stages which probably means that the 7800XT chip as a whole might have been more expensive to manufacture.

I don't know why people defend these companies when all defending them means is that they'll continue to take the **** out of everyone.
Click to expand...

I’m not defending AMD, I’m clarifying that AMD never once said these would be under $500.

I am on record as saying these should be £550 - £600 at best.
 
mmj_uk said:
If it's a $600-$700 card where's the GDDR7? NVidia spent the bit extra even on their $500 5070. When I see hardware that's 99% the same as the 7800 XT I just assume it should be roughly the same price as the 7800 XT, the 9070 XT die is bigger sure but the 7800 XT had multiple dies which added up to roughly the same amount of transistors and because it wasn't a single die there will be extra manufacturing stages which probably means that the 7800XT chip as a whole might have been more expensive to manufacture.

I don't know why people defend these companies when all defending them means is that they'll continue to take the **** out of everyone.
Click to expand...
you say "these" like there the only ones who follow these sale tactics, all companies are created to make money.. and thats what they will do. PRICES ARE NEVER going down whilst people are buying products. you dont lower prices on something selling well.. you lower prices on products that dont sell to make it more enticing (if its selling well its already enticing...). these are luxury products at the end of the day, all we can do is if we dont like the pricing, don't buy one and wait or buy something else. literally no amount of complaining about it is going to change that. even the techpress cannot change that fact as much as they like to think they can..
 
Last edited:
henson0115 said:
all we can do is if we dont like the pricing, don't buy one and wait or buy something else
Click to expand...
A lot of people did wait, because of the lack of compelling reasons (price/performance) to upgrade for several generations.

That's part of the reason there's been a lot of hype for these cards. The AMD-assisted launch prices (in very small quantities) were not great, but better than anything else for quite awhile.

Now that they're pushing £650-£700, normal service has resumed. If AMD had said they'd cost that, then I personally wouldn't care now.

If everybody stopped buying, I doubt we'd get cheaper prices. They'd just give up selling cards to gamers.
 
Tetras said:
A lot of people did wait, because of the lack of compelling reasons (price/performance) to upgrade for several generations.

That's part of the reason there's been a lot of hype for these cards. The AMD-assisted launch prices (in very small quantities) were not great, but better than anything else for quite awhile.

Now that they're pushing £650-£700, normal service has resumed. If AMD had said they'd cost that, then I personally wouldn't care now.

If everybody stopped buying, I doubt we'd get cheaper prices. They'd just give up selling cards to gamers.
Click to expand...
the retailers wont want to sit on paid for stock, so they would come down. likely not massively and doesn't mean msrp changing but it does happen i/e sales/black friday etc. amd and nvidia prices are never going to get lower now, that ship has sailed.. the mining boom showed them that people are willing to pay through the teeth for gpus and generally on release day everywhere has been out of stock.
 
Last edited:
henson0115 said:
the retailers wont want to sit on paid for stock, so they would come down.
Click to expand...
This would be temporary though.., maybe they'd still sell the next generation ('cos the investment is already there), but I doubt more would get made after that. Since like you said, they've got used to these prices and if we refused to pay them then I expect the gaming market would get dumped for more profitable AI/compute. intel might stick around for awhile I suppose, or Chinese competitors, but nvidia/AMD would be out.
 
Tetras said:
This would be temporary though.., maybe they'd still sell the next generation ('cos the investment is already there), but I doubt more would get made after that. Since like you said, they've got used to these prices and if we refused to pay them then I expect the gaming market would get dumped for more profitable AI/compute. intel might stick around for awhile I suppose, or Chinese competitors, but nvidia/AMD would be out.
Click to expand...
we have more people buying gpus now than anytime in the past, i doubt if the sales halfed for both companies they would pull out, they would as you say repurpose that half of the allocation and just make half the cards they usually do with the rest. but only time would tell to be fair. i cant see why either company make gpus right now for gamers if they can sell for 2 or 3x profit for ai.
 
Last edited:
You must log in or register to reply here.
Back
Top Bottom