Terrible Jaguar re-brand

Yea you can see it by looking at the value of their shares. It has been flat for years. Absolute non-event and most likely it will tank once the wokemobile fails to sell.

A company doesn't cut jobs when they are making lots of profit. Either it's spin or they are miss-reporting it (which will come back to bite later if they are).

Positive increases in share price is very rarely directly related to profitability, unpredictability tends to change the share price more than anything. Intact stability suggests that the market is broadly ok with what JLR are doing.

As for job cuts it can be down to loads of different things. Preparing for restructuring or international movements, changes in focus, cutting dead wood internally to drive further growth, and even driving up profits to keep up with historic growth.
A year on year increase in profit is only good if you can keep it up, and in lots of cases keep up the rate of increase.
 
Positive increases in share price is very rarely directly related to profitability, unpredictability tends to change the share price more than anything. Intact stability suggests that the market is broadly ok with what JLR are doing.

As for job cuts it can be down to loads of different things. Preparing for restructuring or international movements, changes in focus, cutting dead wood internally to drive further growth, and even driving up profits to keep up with historic growth.
A year on year increase in profit is only good if you can keep it up, and in lots of cases keep up the rate of increase.

Usually you at least get a short pump and dump if profits are good or something possitive happens. But nope, flatlined, the market just isn't interested at all. If I had JLR shares I'd have sold them years ago as they are making nothing. It does totally reflect how the company is doing, look at Nvidia or MicroStrategy.
 
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There are no such thing as JLR shares, imagine commenting on their movement. Pure comedy.

Mind you this is the same guy saying Renault shares are a good buy right now and nvidea wouldn’t go over 140
 
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There are no such thing as JLR shares, imagine commenting on their movement. Pure comedy.

Mind you this is the same guy saying Renault shares are a good buy right now and nvidea wouldn’t go over 140

Yes there are, but you can't buy them directly. They are a subsidiary of Tata, probably soon to be Chinese as I can't see Tata keeping it tbh

Renault is still a good long-term option, which is why lots of people were buying it last week. Sales are up big time and it will be reflected in the next earnings. Nvidia is still probably going to see a big sell off...
 
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I’d rather not, I reckon they could send a glass eye to sleep.
Should we be discussing MOTs instead or something ? Or is it wrong to correct miss information. Did VW cut jobs due to Porsche sales ?

You’ll notice I haven’t actually said anything positive or negative about JLR. So not sure what your definition of a cult is
 
Fair enough, I thought it was about Jaguar itself, not JLR. I'll happily admit that.

Which kind of undermines my whole argument.

Point stands though, if JLR are posting record profits and Jaguar isn't producing anything, could profitability from Jaguar have prevented these voluntary redundancies?

My other discussion point also stands, this might just be the tip of the iceberg. It might also be fluff for clicks. We won't find out for a while yet.
Thanks. We got there in the end :)
 
JLR and Jaguar must have some shared resources especially in the delayed electification domain (they're not terrorist cells), so any right-sizing by one of the twins can be caused by other
 
JLR and Jaguar must have some shared resources especially in the delayed electification domain (they're not terrorist cells), so any right-sizing by one of the twins can be caused by other

I'm not sure, Jaguar Land Rover and Land Rover probably don't share much.... ;)
 
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arguably Mardell's biggest involvement has been his role in Jaguar's controversial 'woke' rebrand
Would’ve thought this was his biggest involvement..
By the last fiscal year, Mardell has successfully coordinated a meteoric turnaround for the business, with JLR posting its strongest pre-tax profit result in a decade for the year ending 31 March 2025.
And sounds like he just wants to retire.
 
Great example of headlines vs story

Although I sound like I’m in a cult for being balanced apparently
indeed. I am utterly fed up with the quality of headlines in the "news" these days.. Even if ultimately the story is accurate if you read it so many people just see a headline and make a conclusion - which in an ideal world, whilst not the best thing to do, it should not be outrageous to think a headline would be a fair abstract of the article which followed.

IMO you know things are bad when supposedly balanced sources like The BBC or this is money or the FT are up to it as well (I kind of expect it from the gutter press like the express/mail etc)

Dont get me wrong, as a car rebrand I think what jaguar are doing is terrible... i dont care about the "woke" nonsense, but their advert was objectively just a poor advert for a car company....... and subjectively I just dont like the design language of the new concept (and also think their conclusion that Jaguar was not profitable enough and the way to fix it is to add another £50k+ onto their prices is ....... odd. I would say fixing their customer service and repair turn around time issues, as well as their perceived issues with reliability would make more sense.

but all that is by the by and does not change the fact that the reporting of the Jaguar rebrand has been pretty abysmal. Funnily enough i was chatting with my mates father inlaw at the weekend. An elderly bloke who is pretty minted, he was absolutely the target demographic of the "old" Jaguar and was on his 3rd i think he said jag.
(bear in mind i was pretty oiled by this point so memory slightly hazy however He wants to replace his current one but like me is not impressed with the new concept. He did like my ipace after sitting in mine, and wasnt against an EV, he was not concerned about the charging speed of mine but the fact that they are now end of life rules it out so now is gonna look elsewhere. He was gutted the EV XJ was canned as he did say he loved his current car and that would have been an easy purchase decision if it had come out.
 
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I hate to break it to you but ‘This Is Money’ is a subsection of the daily fail and shouldn’t be considered reliable.
lol i didnt know that!. i shall keep that in mind (i only read the odd thing on there when it pops up on my news feed and as it has its own domain name i didnt twig. i genuinely thought it was a proper financial source!.

every day is a school day i guess.
 
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