SEO in 2024 - is it all just onsite now?

what about google map pins? i have had a few times messages from random seo indian guys who say this is important. seems bs to me, but they say it's how you get your map listing to rank higher.
 
I would make sure that you have good presence on Google Maps for all local searches relating to your business.

Make sure your business listing is good, with good pictures, and perhaps a video from the company owner.

I would also consider PPC to make sure I was a visible listing when the map results were shown.

If there was anything I wanted to spend money on re the internet, it would be making sure my Google Local listing was good and highly visible.

All of this stuff can be done by the business owner.
 
radderfire said:
Were you doing it yourself or paying someone?
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Myself, but I had a company for a short while set it up. The issue then came we were paying between £1.5k to £2k per month, and another £600 for them.

The return just wasn't there. I track where each quote comes from and could see which were adwords and which then booked.

Much less than through maps/organic, and we were often getting less work than the cost.
 
Well, as long as you think you had a fair crack at PPC, in terms of monitoring and fine tuning, then fair enough, drop it if it's not financially viable, I'm not necessarily surprised.

So, what is your next marketing initiative?
 
radderfire said:
Well, as long as you think you had a fair crack at PPC, in terms of monitoring and fine tuning, then fair enough, drop it if it's not financially viable, I'm not necessarily surprised.

So, what is your next marketing initiative?
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Organic listings! In the past and even now we get good work with next to zero advertising spend. Though I want more work.

Facebook for our type of work has never worked and not just for us, competitors say the same thing.

YouTube I'd like to try but really, if I'm doing YouTube it's for youtube bucks with views, not expecting to actually gain work from it.

Leaflets are old news.

I'm not sure what else there is. Get found on Google really is our best option.
 
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