The matrix style move the light around differently to older implementations, which move the whole light, due to the more granular cluster implementation in matrix lights, while the illustrations exaggerate it a bit the beam patterns and cut off are quite distinct:
More and more car makers are offering the choice of regular headlights or clever matrix headlights, but what are they and do they work?
practicalmotoring.com.au
It isn't just as the car passes you, you can see it in action as the vehicle approaches especially if there are multiple vehicles ahead and it is possible to see it behind you as well as the illumination changes after it stops blacking you out.
EDIT: Also in trucks etc. is it probably even easier to see due to the higher seating position meaning you can see the light painting on the road, etc. easier.
I'm honestly surprised you don't notice it - when someone comes up behind me with them you instantly notice the extra illumination at the sides especially out in the countryside compared to having someone follow you with regular dipped headlights - when working properly they are a massive advantage when someone is following you with them.