Terrible Jaguar re-brand
- Thread starter Stu999
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Same company who oversaw the M&S and co-op hacks. They are known for being pretty terrible techs. India has a very low bar for this stuff.
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Associate
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Seems to me this was a major PR/Marketing failure, but it's the Engineers who suffer. He pulled LR out of the poo years ago. The new Jag direction is solely from Senior management trying to cope with EU regs (which favour huge numbers car builders, not small marques like Jag). The mad French git was the one who canned the almost ready eXJ, that's when they started chasing a 'younger' audience. Jag have had many Prototypes in the last couple of decades, mostly well received, although few make it production with all the 'fancy' bits. Jaguar need to be spun off (they're loss making ATM so shouldn't be too difficult), and use the old Ferrari saying 'Race on Sunday, sell cars on Monday'.
Soldato
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That prototype Electric XJ was a great looking car as well.
I know lots of people are saying Jaguar had to change, they were losing money so had the current course been kept the end result would have been no Jaguar anyway.
I accept this may be true.... but I believe this is baby out with the bathwater type scenario..... Had Jaguar worked on sorting out their customer service, getting any repairs done in a timely manner and getting their reliability issues under control......... maybe they would have seen things improve (this needs to happen anyway, and indeed i believe has been significantly improved now).
I know they didnt build the ipace and yes it isnt without a few issues (mostly down to the battery really and isnt the fault of the car as such). I follow posts on the ipace forum and yes the car has a few issues but compared to any of the ICE JLR vehicles it is a really reliable car imo. (touches plastic coated wood!!!!!)
by them moving over to Electric it could be that their main issues holding them back would have been solved anyway without a huge rebrand. I dont know a single person who doesnt like the F Type..... had they EVified that (ok likely made a bit bigger to hide the battery) and traded blows with the cyberster that could have been amazing... and a £10k - £15 premium for the Jaguar finishings over the MG would have been acceptable for many.
I am convinced that electric XJ would have sold, and an update to the ipace as well as an electric equivalent to the F Pace.... The E Pace could probably have been dropped because it would likely be too similar to a new ipace to consolidate their production line.
but hell... its not my money on the line. time will tell, maybe this new direction will serve them well and like the sales people said.... the new jaguar is not for the likes of me anyway.
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That's a big thing though when it makes up half the cost of the car. With the replacement costs quickly overtaking it.
Soldato
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which is where the 8 year 100, 000 mile battery warranty comes in. if it hasn't failed by then I think it's fair to say it's likely "ok"
I will say however ideally all EV car batteries should be accessible to replace individual modules without it being a mammoth job. that may be difficult if the battery is part of the structure of the car or glued in somehow.
even if a battery failed it should not be the entire block which needs replacing
(a general comment not aimed at any specific car)
of course batteries can fail but each new battery comes out they get better and better. I will concede the gen 1 leafs had battery / battery management ssues but that said plenty are still driving around now on their original batteries.
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Yes.
But they like to say it will "last the lifetime of the car". Well they don't seem to want to back that claim up.
Even when the batteries are "modular". Replacing them is not quick, the labour cost is insane.
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Soldato
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are you suggesting you believe over the lifetime of an average car (let's say 15 years 140,000 miles) you believe the total maintenance costs of an EV will be greater than an ICE?
AFAIK EV garage mechanics don't charge noticeably more per HR than other garages. my local HEVRA garage specialises in EVs but do ICE cars too
Once you get to the point where you need to replace the batteries in it, it will easily be more expensive. Also 15 years is nothing. Plenty of cars much older than that still running reliably and used daily. The demand for old petrol cars is only getting higher too, but good luck selling an EV once it reaches 15 years old. No one wants that hot potato.
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Soldato
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which conveniently didn't answer the question. yes there are old bangers knocking about still but over the life of them are their over all maintenance costs higher? once an ice car is 15 years old it's worth a couple of grand tops (excluding obvious exceptions) if an engine seized or gearbox went in a car of that age it's either going to be a hobbiest repairs or that car will be stripped down for spare parts.
the same will be true of an EV. no one is gonna be paying top drawer mechanic rates to fix either an ICEV OR an EV in that scenario so if a battery failed no one is putting a brand new battery in it.... but replacing cells from a written off donor car? maybe!
if you want to argue that cars should be more hobbiest user repairable in general and some of these old EVs won't be fixable on your driveway, sure! but you are being dishonest if you want to compare an old ICE V to a new EV for home user repairs.
brand new ICE cars are also designed to not be easy to repair at home either often needing specialist tools and software etc, in that sense I don't think jaguar going EV makes any difference there
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You can find used engines or gear boxes dirt cheap for most old cars, unless it's something high performance or exotic. Most places will be able to fit it. I run an old Toyota as a daily, costs nothing except fuel and brakes/tyres etc. I'd never save money in the long run using an EV and it's much more hasstle to live with.
If you need to replace batteries, there is no point buying used ones and most places will NOT be able to fit them. The cost never gets cheaper.
You say just replace the cells. Yea right, look how dfficult that is on e.g. a Tesla.
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I thought everyone paid £1000 a month on three year schemes. Now we talk about 15 year old EVs?
Where’s the relevance to Jaguar rebrand ? We get it. You hate Jaguar. You also don’t buy new cars as you see them as a waste of money. I wonder what you are doing other than trolling ?
Not hating it, just annoyed at the stupid decisions they make. They are done now anyway. Thay have maybe 3 years left unless the government bails them out.
JLR or Jaguar gone ?
Translation:
"I have absolutely zero clue what I'm talking about but purple is my favourite flavour crayon"
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