Costs are up like 10-20% at most yet the cards have doubled in price and everyone from the AMD and Nvidia to AIBs, distributors and retailers are all making record profits so this is driven by profiteering and not increased production and shipping costs yet those are what gets banded around as an excuse for these large companies taking advantage of their consumers.
Asus just made so much money they are doing this:
https://wccftech.com/asus-gpu-graphics-card-business-profits-crypto-mining-huge-employee-awards/
ASUS Awards Its Employees With Huge Year-End Bonuses, All Thanks To Huge Profits From Crypto Mining In The GPU Segment
Yep,because of massive profits from dGPU sales. Any genuine price increases have been massively superceded by the actual ones. Pandemic profiteering because they can.
Hardware enthusiasts on tech forums need to stop excuse making for these companies. I still remember the people on here,who defended Nvidia jacking top end dGPU prices from around £500ish to nearly £1000 with the Titan,because a convenient "report" was "leaked" saying 28NM costed more than 40NM. The "report" was "leaked" on purpose so that tech media could justify the price increase. The tech media itself can itself act as a marketing arm for these companies - for over a decade they have been on social media(influencers).
People like Gamersnexus,for example said they can "understand" reasons why prices "might" be higher but its irrelevant to the end consumer. Hardware enthusiasts are now attacking reporters who on our side. It was the same with game reviewers too - look at John Sterling,Mac from WAB,etc.
Companies no doubt only care for themselves,but in a capitalist system consumers are in it for themselves too. We don't exist to prop up companies,especially foreign owned ones.
Nvidia for example in 2018(IIRC),didn't pay any state taxes - lots of tech companies already get propped up by various governments. So why are we having to then prop them up again?
Many PCMR types mocked Apple fans,but the Apple fans seem to have more commonsense nowadays than a number of hardware enthusiasts. They pay RRP not beyond it!
The fact is that you have been for quite a few months,have been able to get decentish deals on RTX3050/RTX3060/RTX3060TI/RX6600/RX6600XT based desktops and laptops for under £1000. The reality is that companies see hardware enthusiasts as whales nowadays. Sony has literally said that they don't make a loss on a PS5 at full RRP:
https://www.pcmag.com/news/sony-says-499-ps5-no-longer-sells-at-a-loss
That is a nearly 400MM2 7NM SOC,with tons of GDDR6,etc.The AMD 7NM APUs use nearly 200MM2 of 7NM silicon but you can find these in el-cheapo laptops.According to "reports" keep saying GDDR5/GDDR6 was also the reason for more expensive dGPUs too. Yet,not only is Sony fine with PS5 costs,but Nvidia just announced the GT1010 is using.....GDDR5 and will have no DDR4 variant.
Most of these "reports" are leaked via tech media to justify massive price increases which outstrip any real ones. Yet if you look at the net and gross margins of many of these companies....they are making record amounts of money. Give it a few years,I would certainly expect the EU,US government,etc to probably start investigating a number of these companies for anti-competitive behaviour. Its happened before.
People at the same time are quite happy to chuck money at these foreign owned tech companies,but goodness grief if we need to pay more tax to help with services,or if something is locally made and costs more....no that is terrible. Its true when people say tech companies are becoming a religion in their own right - anything these companies do is defended. I simply don't understand people voting against their own interests. It's like some weird Stockholm Syndrome. I never knew hardware enthusiasts,gamers,etc are so weak willed and need to defend every POS game or piece of hardware released to the market.
No wonder games and the hobby in general is getting worse every year. People are just adjusting their expectations downwards whilst throwing money at stuff and they can't help themselves.
Probably why Mack from WAB keeps running out of Bells!