Will We Start Seeing 1080 Prices Getting Sensible Again Soon..?

beany_bot · 19 Sep 2016 at 10:13

Jono8 said:
OCUK are doing some gouging yes - don't like it, shop elsewhere. However, the prices are generally high everywhere because of the exchange rate.

When the 900 series released GBP/USD was 1.6. Now it is ~1.3 so there is a 20%+ increase in prices (compared to the launch prices of the last gen) just from that.

That is the unfortunate reality of the situation.

Also, that link you posted of the American price looks like a special offer/deal. We have had those here for the 1000 series as well on some this week only or day offers. Elsewhere on a another popular American retailer that card is listed as $709.00

sigh... the price is NOT to do with the exchange rate. (certainly not mostly) or else how could it possibly be less dollars than it is pounds. think about it.

That isnt a special offer. It's right across the range. Every card is less dollars than it is in pounds here.

Jono8 · 19 Sep 2016 at 10:24

beany_bot said:
sigh... the price is NOT to do with the exchange rate. (certainly not mostly) or else how could it possibly be less dollars than it is pounds. think about it.

That isnt a special offer. It's right across the range. Every card is less dollars than it is in pounds here.

Oh dear.

The RRP of that card is $699

https://www.amazon.com/gp/offer-listing/B01GCAVRSU/ref=dp_olp_new?ie=UTF8&condition=new

Amazon price is $709.

Just because you found one on offer doesn't make that any less true. We have had limited time offers on cards over here as well.

A massive factor in the high prices (compared to previous generations) is absolutely due to the poor GBP/USD exchange rate.

That is a fact. I am sorry if you don't want it to be, but it is the reality of what is going on.

and as I said, you will see GBP prcies close to USD prices as the USD price divided by 1.3 + 20% + shipping is going to come very close to the USD price.

beany_bot · 19 Sep 2016 at 10:29

Jono8 said:
Oh dear.

The RRP of that card is $699

https://www.amazon.com/gp/offer-listing/B01GCAVRSU/ref=dp_olp_new?ie=UTF8&condition=new

Amazon price is $709.

Just because you found one on offer doesn't make that any less true. We have had limited time offers on cards over here as well.

A massive factor in the high prices (compared to previous generations) is absolutely due to the poor GBP/USD exchange rate.

That is a fact. I am sorry if you don't want it to be, but it is the reality of what is going on.

and as I said, you will see GBP prcies close to USD prices as the USD price divided by 1.3 + 20% + shipping is going to come very close to the USD price.

Do some research please. Several US sites, right across the range are less dollars than pounds. Yes you have to add VAT (same as you have to add Tax in america...) And again, how much do you think shipping adds to the price of 1 card? if it's more than a pound you're wrong.

Jono8 · 19 Sep 2016 at 10:31

beany_bot said:
Do some research please. Several US sites, right across the range are less dollars than pounds. Yes you have to add VAT (same as you have to add Tax in america...) And again, how much do you think shipping adds to the price of 1 card? if it's more than a pound you're wrong.

I see your head is firmly in the sand about this. Shame.

A massive factor in the high prices this generation is absolutely due to the poor exchange rate, whether you choose to believe it or not.

Just in case it helps to understand, compare September 2014 (when the 900 series released) and now -

http://www.xe.com/currencycharts/?from=GBP&to=USD&view=5Y

Gibbo · 19 Sep 2016 at 10:59

beany_bot said:
????

And you still have to add tax on that US price.
Shipping costs? for real? A 40ft container from the states is £1000. How many GPUs can you fit in a shipping container? 200,000?? So, about 10p per GPU.

Come on mate. don't be daft.

The price is the price it is because people in the UK have been tested with a certain price. And they bought it. Literally. So why lower it? If I was in this business I would keep prices high whilst people still bought items. You would be mad not to. The only people to blame are those paying these prices.

You think we ship VGA by container? That would be the dumbest move ever to ship VGA by sea that takes upto 6 weeks to arrive. In six weeks a lot can happen in such a volatile market such as components.

Container shipping is fine for more stable product like chassis, PSU, LCD, but certainly has no place for components.

Darujhistan · 19 Sep 2016 at 11:34

Not while people continue to encourage NV to stick with ridiculous pricing. Brexit is just a convenient excuse.

beany_bot · 19 Sep 2016 at 12:07

Darujhistan said:
Not while people continue to encourage NV to stick with ridiculous pricing. Brexit is just a convenient excuse.

Agreed. AMD are also to blame for not putting out viable competition. But the core of the issue is people willing to pay the higher prices. If they didn't then Everyone (Nvidia and retailers) would HAVE to lower their prices.

Yet you can't tell people that because they just scream back "IF SOMEONE WANTS TO PAY THAT WHATS IT TO DO WITH YOU!" "ITS MY MONEY I'LL DO WHAT I WANT TO"

well... yes you can. but it e'ffs it up for everyone else...

Nasher · 19 Sep 2016 at 12:59

The exchange rate being the reason is BS. They don't pay this much for components in Asia or Africa and their currencies are WAY worse.

beany_bot · 19 Sep 2016 at 13:19

Nasher said:
The exchange rate being the reason is BS. They don't pay this much for components in Asia or Africa and their currencies are WAY worse.

Exchange rate doesnt help for sure. But I agree the exchange rate is a tiny percentage of the price increases.

The main reason is Nvidia jacking up their prices to the heavens and people lapping it up and saying **** me more please, Happy to pay.

It might be making Nvidia a lot of money just now but IMO it's a very poor long term BD strategy. Pulling their consumers pants down while AMD have no competition out. Folk remember these things. And in the future if there is ever a situation where I have to choose between AMD and Nvidia (very likely), I will pick AMD every single time. I really hate companies that try and screw their own customers just because they can.

As for those paying these price hikes. Well you can't complain as you only have yourselves to blame.

Darujhistan · 19 Sep 2016 at 15:30

beany_bot said:
Agreed. AMD are also to blame for not putting out viable competition. But the core of the issue is people willing to pay the higher prices. If they didn't then Everyone (Nvidia and retailers) would HAVE to lower their prices.

Yet you can't tell people that because they just scream back "IF SOMEONE WANTS TO PAY THAT WHATS IT TO DO WITH YOU!" "ITS MY MONEY I'LL DO WHAT I WANT TO"

well... yes you can. but it e'ffs it up for everyone else...

Yes, the lack of competiton obviously hurts as well. The product itself doesn't do most consumers any favours, it's a high end enthusiast product and as such is removed from usual common sense spending restraints.

Mmm shiny.

Cold_And_Miserable · 19 Sep 2016 at 15:55

beany_bot said:
????

And you still have to add tax on that US price.
Shipping costs? for real? A 40ft container from the states is £1000. How many GPUs can you fit in a shipping container? 200,000?? So, about 10p per GPU.

Come on mate. don't be daft.

The price is the price it is because people in the UK have been tested with a certain price. And they bought it. Literally. So why lower it? If I was in this business I would keep prices high whilst people still bought items. You would be mad not to. The only people to blame are those paying these prices.

Nvidia GPUs are made in Taiwan and assembled in China, not the USA.
They probably even outsource GPU design to Taiwan since they're so greedy.

IvanDobskey · 19 Sep 2016 at 16:19

I like the title of the thread "sensible again", as if they have ever been sensible

The 1070 is overpriced, then you have the 1080 at £200 more for an extra 20% performance. Crazy.

mahius · 19 Sep 2016 at 18:04

beany_bot said:
It's pure supply and demand. If OCUK are selling them fast they will increase the price. If they are selling them steadily they will hold the price. And if they aren't selling them then they will drop the price.
Do I blame them? Of course not, they are a business and that's how it works. I only blame each other for paying inflated prices.

And that's the key. Folks at OCUK are only doing what works. And what currently works are folks buying blindly believing that this gen is absolutely worth the price bump. Consumers are to blame. I wouldn't consider any 1070 unless the likes of MSI Gaming got below £350. Which is why I jumped on the bargain 980ti the other day. A shame they turned out to be out of stock. Never again will we see such amazing prices...

...till the 1100 series comes around and we see 1070s sub £300 after the 1170 launches.

Jono8 · 19 Sep 2016 at 18:11

2007 -

8800GTX launch price - 599 US Dollars

8800Ultra launch price - 829 US Dollars - (Note this was ~£500 on launch in the UK - https://forums.overclockers.co.uk/showthread.php?t=17726773. Why? Because the USD to GBP rate was almost 2/1!)

2016-

GTX 1080 non founders - 599 US Dollars

Everyone acts like the US prices we have are some new phenomenon? (Admittedly the Titan price point is new and a bit ridiculous and the founders nonsense is rubbish)

Only difference is in 2007 the USD to GBP rate was nearly two to 1! Now it is 1.3...

I am still staggered by the amount of people in this thread who think the exchange rate has nothing to do with it.

It is an incredibly worrying insight into peoples understanding of the money and economy.

OCUK buy these in USD with their GBP - Their GBP is not worth as many USD as it used to, therefore it costs them more GBP to buy and therefore costs us more to buy from them.

Gibbo has explained this many times before on this forum and it is the reason prices have gone up since launch (before the vote GBP/USD was ~1.4 and not it is ~1.3, hence the adjustment in price).

Doobedoo · 19 Sep 2016 at 18:21

I don't know why everyone is upset if you want a 1080 but don't want to be bent over the table then just wait until the TI comes out then you'll be able to pick one up for peanuts second hand.

I can't personally justify paying £600 on a disposable graphics card..... So I don't.

Doobedoo · 19 Sep 2016 at 18:24

Also not sure why people are blaming 0cuk. Have you seen how much Nvidia are charging for Titan P? Ocuk has nothing to do with that.

easyrider · 19 Sep 2016 at 18:33

Doobedoo said:
I don't know why everyone is upset if you want a 1080 but don't want to be bent over the table then just wait until the TI comes out then you'll be able to pick one up for peanuts second hand.

I can't personally justify paying £600 on a disposable graphics card..... So I don't.

I doubt it...

Griffildur · 21 Sep 2016 at 19:58

Doobedoo said:
I don't know why everyone is upset if you want a 1080 but don't want to be bent over the table then just wait until the TI comes out then you'll be able to pick one up for peanuts second hand.

I can't personally justify paying £600 on a disposable graphics card..... So I don't.

your peanuts must be the gold or diamond variety ...

Doobedoo · 21 Sep 2016 at 20:38

Griffildur said:
your peanuts must be the gold or diamond variety ...

Relatively speaking.

Gibbo · 21 Sep 2016 at 22:25

Jono8 said:
2007 -

8800GTX launch price - 599 US Dollars

8800Ultra launch price - 829 US Dollars - (Note this was ~£500 on launch in the UK - https://forums.overclockers.co.uk/showthread.php?t=17726773. Why? Because the USD to GBP rate was almost 2/1!)

2016-

GTX 1080 non founders - 599 US Dollars

Everyone acts like the US prices we have are some new phenomenon? (Admittedly the Titan price point is new and a bit ridiculous and the founders nonsense is rubbish)

Only difference is in 2007 the USD to GBP rate was nearly two to 1! Now it is 1.3...

I am still staggered by the amount of people in this thread who think the exchange rate has nothing to do with it.

It is an incredibly worrying insight into peoples understanding of the money and economy.

OCUK buy these in USD with their GBP - Their GBP is not worth as many USD as it used to, therefore it costs them more GBP to buy and therefore costs us more to buy from them.

Gibbo has explained this many times before on this forum and it is the reason prices have gone up since launch (before the vote GBP/USD was ~1.4 and not it is ~1.3, hence the adjustment in price).

Glad someone gets it.

USD prices have not changed over the years, the reason previous generation cards were cheaper in GBP, was because GBP was way stronger.

If the rate changes to 1.6 next week, prices on VGA and most other components would fall substancially.

Just like this week a lot of prices have moved up a little since were back below 1.30

Some people get it because they have good education and understand the economy, the markets and how things work.