Bet £10 get £20
Qualifying Bet
You bet on an event with your own money, laying it off at the exchange. This usually means making a small loss.
Bookies: £10 Man U to win
Exchange: £10 Man U not to win
Total: -£0.50
Bonus Bet
Because you have made a £10 bet, you now qualify to receive the free bet of £20
Bookies: £20 Man U to win
Exchange: £20 Man U not to win
Total: £19.50 Profit
Mug Bet
Your typical punters bet. Man U to win, Arsenal to win, Chelsea to win etc etc. Lay off of course, making a small 50p loss
Doing these avoids suspicion. If you are only ever placing big £25+ bets on high odd horses, the bookies will know what your up to.
Arb
In the unusual event the odds at the exchange are lower than the bookie. This creates extra profit, even when making a qualifying bet.
Risk takers can take a chance at backing a horse at high odds in the event it drops later in the day at the exchange. If it does, it can generate profit. Usually, it goes against you and you lose money.
Example
Bet £50 on a horse at odds of 10. Wait a few hours and hope the odds drop on the exchange. If they do, for example drop to odds of 7 you make £20 profit. If they go the other way, and climb to 12 you make a £9 loss. If you fancy a punt at this, have a strict stop in place. Never wait for the odds to come back to you. Take the hit and lay to minimise the loss.
Price Boosts
Love these. Bookies have enhanced odds from time to time. Chelsea to win by 3 goals or more boosted to odds of 11. The exchange is usually quite a bit lower generating an instant profit. This is the same as an arb bet.
Reloads
These are not guaranteed profit, and you will lose some money doing them. However, once you have built up a nice exchange balance and have some good knowledge of how match betting works this is without a doubt where the big profits are to be made.
William Hill High 5 - Back the winning horse and if it wins by 5 lengths or more get 25% of your winnings back as a free bet. If the horse comes 2nd by 5 lengths or more, get a free £25 bet. This is a great one, and can make £100+ per day! If you put £100 on a horse at odds of 4.0 (lay it off for as small a loss as possible say £3). If it wins by over 5 lengths you get 25% of the winnings as a free bet (meaning £100 free bet). If it comes 2nd by over 5 lengths you get £25 back as a free bet. Now these aren't easy to hit, but if you do all six races a day, even if you lose them all you are down £18. However, over time you will hit a fair few making hundreds in free bets. The maximum free bet is £100, so you can work out the best bet to make based on the odds. 6+ £50, 4+ £100, 2+ £200 etc etc If you lose five races, don't give up on the sixth. The amount of people I've seen do this, only to find they would have won is unreal.
What the experts don't tell you, is that they are doing these on multiple accounts and covering more horses. Don't always pick the fav either, 2nd or 3rd fav is a good choice. Look at the odds and you'll know which is a good one to pick.
Free £25 if your horse comes 2nd - These are worth doing. I usually go for the fav as it comes second more times than it wins lol it also means a smaller qualifying loss.
Paddypower 2nd to SP Fav and get free £25 bet - Don't do these unless there is a clear fav and a clear 2nd fav. The reason is that the fav only wins 33% of the time, so to get the free bet the fav has to win, and your horse has to come second. The horse you pick might also become the fav at the start of the race so your bet is instantly void of any free bets. It does happen, and if it's a low qualifying loss it might be worth doing. Don't spent loads of time on it.
Gubbing
This is when a bookie puts a restriction on your account. This could mean being limited to 50p bets, receiving no future offers or even account closure.
T&Cs
Read and re-read the T&Cs. Bets will have a minimum odds clause to enable the free bet. Usually around 1.5/1.8/2.0. Bets also have an expiry date, some as little as 7 days. Try to avoid bookies offering bonuses rather than free bets. They will have a wagering requirement. If your bet wins, your money goes out of your exchange and into the bookie as a bonus. This will need wagering before withdrawal. If subsequent bets win, you could end up in a situation where your exchange is empty. Bookies can also close your account and lose your bonus.
Tips
Don't try to emulate the success of people who have been doing it years. You simply haven't got the experience nor the exchange balance to try. Set nice small goals of £10 per day (that's like having a £5,000 payrise at work). You will read how people have made £200 in a day when you have made only £10. Don't get yourself down!
People make mistakes. Forget it, learn from it and move on.
Wait till you have done all the signups (should have around £1,000 by then) before looking at reloads. Take it steady!
Don't take risks!!! This isn't gambling and will bite you!