Just to let you guys know, I received my card. Initial bad luck as my fins were bent as in the above image. Maybe mine was not as severe as I was able to delicately open and straighten them with a credit card (not a knife as it will scratch), and they look as good as new. I can see what they did to try improve the packaging but it will not work. The fins are too exposed. They should have been under the shroud. I consider myself lucky and I had bent fins, many others may have worse bent fins. I can see many RMA's just over fins.
As for everything else, it looks great and my fans run free, so maybe the new packaging has resolved that side of it. I have not installed it yet so here's hoping "coil Whine" doesn't ruin the party
EDIT - Extra feedback after playing with the card for a couple of hours and I am so angry you would not believe. This card has 2 modes, gaming and OC. This card crashes using 3DMark on OC mode. This card will not go above 2000mhz without a driver crash - pathetic.
I have not even tried overclocking because it will not even reach its OWN factory overclock. These cards aren't binned, they are from the bottom of the pile with a fancy cooler put on top. I have a 2nd FE card and that hits over 2000mhz with the lowly reference cooler. This card is an absolute behemoth and it can't even come close to my FE.
I know it is all about the silicone lottery but if a beast of a card with a cooler like this cannot even reach its own preset overclock, then there are serious problems with Gigabytes testing. I hope you all have better luck with your cards but this incident with mine shows that it is down to luck whether it runs well and nothing to do with the fancy cooler....as I have just proved, its a very poor one.
My refund will be initiated first thing tomorrow.
Sorry if I sound like a sour puss, but this has seriously ruined my weekend!!!