i apprieciate both sides of the coin. ive counter offered an increase in salary.
at the end of the day im in a very dead end job which makes me miserable and its not going to get any better. the location is fantastic (but only as of last year when i moved house, before that i had a 10-15 mins car commute)
the new role is what i want to do and where i want to take my career.
The past 9 years ive learnt nothing, i went from a decent design job, took a step back and went for a lower skilled job which was close to home. (left due to commute changing from 30 mins to 1/1:20, company refused to pay me anything similar to others doing same job and i knew something dodgy was going to happen - they made the entire design team redundant the year after i left)
initially it comes with some sacrifices, but they are for the best. not only for the extra training and skills to be learnt but also it gets me into an industry which I can progress from.