Really impressed with the FE cooler on my 3090. That's gotta put some pressure on AIB given that the cooler is this good at 1,399 and cards are sold at msrp.
It has from videos I have seen, more so on the 3080. Hitting both the MSRP and with such a good cooler is getting into territory that margins are quiet hard on the AIB partners. Seem partly Nvidia and AMD reference is making a very small margin on these if anything with the marketing ability to say they have a card at MSRP worth it.
But yeah, ideal for us end users, loving my 3090FE and they overclock like a champ also, day to day overclock profile of 2.1 Ghz + on core with an undervolt (compared to stock), absolutely loving it. Even my prior 2 3090FEs and 1 3080Fe overclocked pretty well and cooler is phenomenal. I imagine there must be some discussion with AIBs to somewhat limit sales of these as if they flooded the market with FE models, would imagine little incentive for most to get anything else at MSRP.