There's a reason EVGA left the scene entirely, Nvidia are just not respectable any more for their business practices. If there was only one bit of evidence it could be brushed off but EVGA left because of their arrogance, the 4080 misadvertising / mis-selling attempt with the shady naming, the price fixing on the 30 series and 40 series with drip fed cards and using each other to justify mining level prices due to Nvidia's over prodcution of 30 series, the dodgy benchmarks on release trying to show none like for like comparisons and avoiding showing the normal performance etc. Then they was locking out the 30 series owners from having the DLSS3 to push their higher prices, they say its all about the performance but can you really give them the benefit of the doubt that they tried on that one? Considering these other shady practices and bad behaviour lately it's hard to assess Nvidia as trustworthy in that manner. Like I always say, I don't blame the gamers for wanting to simply have fun and buy the options in front of them, I do blame Nvidia for manufacturing a con game and treating fans and board partners alike with disdain though. It would just be nice if people had the sense to not feed the demon that wants to corrupt the market. That's always a hard sell though, consumers primary goal is rarely to be informed or to avoid manipulation, when companies realised this they tested tolerances over and over until they realised how malleable peoples common sense was. Like you say, they would have us paying £1200 for a 4080 equivalent, £900 for a blooming 4070 and probably £600 for a 4060. Nvidia are losers at present and we can only hope they learn to be better.