7 things NVIDIA doesn’t want you to know

LtMatt · 19 Aug 2014 at 18:04

This just popped up on twitter...

For some time I’ve tried to ignore NVIDIA’s unfounded bragging, but it’s impossible not to react. This is because NVIDIA ranks high on the list of tech-companies that send out wrong marketing messages.

I think NVIDIA is company that creates great products, but has a marketing-department that harms them in the long term. I think they crossed the line between marketing and lying, with two feet. I think the company’s ethics are simply too low.

My personal goal is to get them back to OpenCL, so developers can then focus on one language for all accelerators.

I want you to know, that you need to double check everything what vendors claim. Via this blog I’ll share my insights to help you better understand this market, the technologies behind and all the potential of accelerators like GPUs, FPGAs and DSPs.

Full Article
http://streamcomputing.eu/blog/2014-08-05/7-things-nvidia-doesnt-want-know/

snips86x · 19 Aug 2014 at 18:08

Pretty much what we already knew right? I can't help but think while we'd like to see these articles damage nVidia's profits to reduce costs, its not going to happen. Building off lies??

The very fact they're building off AMD tech goes to show how successful and industry leading they are!!

Sticking with AMD, I love my 290!

Stanners · 19 Aug 2014 at 18:13

He should look in to AMD's claims and Lies also to form a balanced view or it just reads as more but hurt.

Rroff · 19 Aug 2014 at 18:16

Hmm seems a few inaccuracies there - Open CL was designed from the ground up for heterogeneous computing, CUDA infact wasn't, infact CPU/portability was never really originally part of the intention for it*. Its also not really much of a secret that the Open CL functionality is still there and likewise the unified memory stuff nVidia admitted that it was software implementation back with CUDA5 and the run upto CUDA6 announcement I dunno where the big secret aspect is coming from.

* CUDA was designed primarily to allow the crunching of data on the GPU and to a more limited extent executing instructions on the GPU for general computing, Open CL was designed to allow the execution of instructions on a huge variety of hardware without the programmer having to know specifics of the underlying hardware.

Gregster · 19 Aug 2014 at 18:17

Stanners said:
He should look in to AMD's claims and Lies also to form a balanced view or it just reads as more but hurt.

He will find nothing. AMD are squeaky clean :rolleyes:

mmj_uk · 19 Aug 2014 at 18:18

I think NVIDIA is company that creates great products

Hence why they are the leading GPU supplier.

My personal goal is to get them back to OpenCL, so developers can then focus on one language for all accelerators.

I don't think bashing them out of butthurt will work, it just feeds the AMD fanboys who have nothing better to do than attack NVidia.

layte · 19 Aug 2014 at 18:19

The shilling is strong with this one.

The main reason why NVIDIA can charge their customers so much, is (and I love to say this): the vendor lock-in by CUDA. If your software is all CUDA, then it might be cheaper to upgrade to the latest Tesla-cards than to buy better priced alternatives and hire StreamComputing to port the code to performing OpenCL.

The game is afoot!

Rroff · 19 Aug 2014 at 18:21

Regarding: "My personal goal is to get them back to OpenCL, so developers can then focus on one language for all accelerators."

There is a reason certain elements of the industry embraced CUDA and why it relatively has made reasonable inroads and that is despite those people having access to, even currently using Open CL (before switching to CUDA) and no problems with support on nVidia and no amount of nVidia embracing Open CL can really make that change. I don't know how true it is today but at the time CUDA was better supported, better documented and so on from an end user's perspective, nVidia put a lot of effort into making it accessible for non-specialist developers to pick it up and get running.

Silent_Scone · 19 Aug 2014 at 18:24

lol article should be titled 7 things you should already know about Nvidia

What am I thinking about NVIDIA personally?
I think NVIDIA is company that creates great products, but has a marketing-department that harms them in the long term. I

This can easily be said about both companies. Easily.

Gregster · 19 Aug 2014 at 18:25

So the article is basically saying "We don't do CUDA at streamcomputing but OpenCL, so please stop using CUDA and help our business"

I forgot I bought my last few nVidia GPUs for CUDA. I thought I bought them for trouble free gaming but hey ho, what do I know

layte · 19 Aug 2014 at 18:28

Someone should link that dude to this: http://www.tomsitpro.com/articles/nvidia-gpu-vca-appliance-visual-compute,1-2123.html

Stand back and watch the fireworks lol.

bru · 19 Aug 2014 at 18:32

Man from company that sells CUDA to OpenCL porting services moans about Cuda.

also in the video they don't mention that stacked memory was invented by someone else, well not really surprising, just as AMD don't mention that the CPU was invented by someone else or the GPU was invented by someone else etc. etc.

The whole article is just Nvidia bashing for the sake of it.

It did make me laugh though so cheers for psoting it matt.

MrMoonX · 19 Aug 2014 at 18:36

..............says AMD fanboy

Nice troll

Boomstick777 · 19 Aug 2014 at 18:41

Had other members put up a thread like this maybe suggesting AMD of similar things, the thread would have been deleted and likely the poster being given a holiday for attempting to troll.

This is fine though as it's once again having a dig at Nvidia...

Don't like the bias at all.. This thread will only cause more trolling, baiting and holidays...

AlamoX · 19 Aug 2014 at 18:41

well it's true Nvidia has a really bad marketing politic, i personaly dont like it and said that few time here in the forum already.
the other thing i dont like about Nvidia, is the greed, usualy a company build an eco system around their products to give you extra features and keep you loyal to them, but Nvidia takes that as another mean to over taxe you with margins, and you end up getting an eco system where you spend a lot more if you go with an open market alternative, ppl buy a 750 gpu, arn't they allowed to have Gsync unless they pay double the price for a monitor ?

Orangey · 19 Aug 2014 at 18:43

Gregster said:
So the article is basically saying "We don't do CUDA at streamcomputing but OpenCL, so please stop using CUDA and help our business"

I forgot I bought my last few nVidia GPUs for CUDA. I thought I bought them for trouble free gaming but hey ho, what do I know

Not so long ago people were using CUDA as a bullet point when purchasing GeForces, before knowledge of what it is/does became more widespread...

Rroff · 19 Aug 2014 at 18:43

bru said:
Man from company that sells CUDA to OpenCL porting services moans about Cuda.

also in the video they don't mention that stacked memory was invented by someone else, well not really surprising, just as AMD don't mention that the CPU was invented by someone else or the GPU was invented by someone else etc. etc.

The whole article is just Nvidia bashing for the sake of it.

It did make me laugh though so cheers for psoting it matt.

I find it a little strange that a company that apparently specialises in that doesn't seem to appreciate the difference in the intentions of CUDA and Open CL, while CUDA has some aspects of similar functionality to Open CL it isn't its intention to be Open CL and for some uses it is completely made obsolete by Open CL for other uses its far more specialised to the task in hand than Open CL ever will be.

llamadal · 19 Aug 2014 at 18:45

Vocal amd fanboys everywhere!

So what if they make 50% profit? They have made the best cards consistently in recent years, have considerable overheads and people obviously don't mind buying them at those prices because they are the market leader by far.

LtMatt · 19 Aug 2014 at 18:45

Boomstick777 said:
Had other members put up a thread like this maybe suggesting AMD of similar things, the thread would have been deleted and likely the poster being given a holiday for attempting to troll

I don't think most AMD users are that bothered really, i know I'm not when i see something negative said against the company that produces the gpu's i use. It's just one man's blog/opinion at the end of the day.

Ayahuasca · 19 Aug 2014 at 18:47

Boomstick777 said:
Had other members put up a thread like this maybe suggesting AMD of similar things, the thread would have been deleted and likely the poster being given a holiday for attempting to troll.

This is fine though as it's once again having a dig at Nvidia...

Don't like the bias at all.. This thread will only cause more trolling, baiting and holidays...

+1 you'd think people would have learned by now, must have nothing better to do with their time.