If the launch was £499 then, just about, OK. The launch price puts a really negative perspective on its performance though in my opinion.
Performance not so much the issue as PP £
I had to laugh at this months PC Gamer. They had a reveal on the GTX 1xxx's and said the 1080 would be £400 and the 1070 £250 and based it on straight £-$.
Be interesting if they retract that in the next issue.