The UK one sounds a lot better than the US one. 99% of the stuff on sale was crap that you'd buy whether it was on sale or not (a wrist splint, bunion regulator, finger puppets, throwing tomahawk, granny pants, $11 reading glasses, seatbelt cutter, nail clippers for large dogs,etc). There were a few good things in there but they sold out in seconds. I got on the wait list for a 55" 4KTV but had over 500 people ahead of me.
It was the equivalent of OCUK hyping up a massive sale and only selling things to 'vajazzle' your phone.