I quite agree but you would think that AMD advertising a partnership with Alienware and Dell would have them at least giving an AMD option. The article is from the 5th October as well. Anyone who looks at that article with a view to getting into VR will be given the choice of a GTX 970 and only a 970 (at this time). That is poor marketing... Actually, that is stupid marketing.
Agreed, but AMD are pretty much desperate so they are likely going to be announcing things at very early stages in order to get any kind of positive publicity.