• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

AMD GPU sales tanking

MCFC_ANDY said:
AMD prices are coming down everywhere except uk it seems. you see it daily especially us and eu, but see very little movement here. dont call the uk treasure island for no reason
Click to expand...
Problem is people read/watch launch day reviews and launch day prices were bad, you only get one chance to make a good impression and AMD blew it.

I strongly suspect if they launched their current gen cards at the sort of prices we're seeing today they'd have seen much stronger sales due to glowing reviews.

e: If they'd launched the 7900XT at the sort of prices we're now seeing i would've bought one, as it is now i don't see much point so I'm going to hold out until the 8k series.
 
Last edited:
D1craig said:
The whole point of a newer generation is supposed to be the same price for extra performance isn't it? Not increased price relative to performance?
Click to expand...

all the rules have changed, for example 3080 £650, 4080 £1300 or whatever it was. Double or more in one generation anyway
 
MCFC_ANDY said:
they overpriced the gpu's, then cut prices down the line, not a good look as everyone knows price cuts on their way after launch, but the taking the mick with some prices.
Click to expand...

Murphy said:
Problem is people read/watch launch day reviews and launch day prices were bad, you only get one chance to make a good impression and AMD blew it.

I strongly suspect if they launched their current gen cards at the sort of prices we're seeing today they'd have seen much stronger sales due to glowing reviews.

e: If they'd launched the 7900XT at the sort of prices we're now seeing i would've bought one, as it is now i don't see much point so I'm going to hold out until the 8k series.
Click to expand...

I've said this plenty of times, but aside from being margins obsessed - which is not necessarily the same as profit obsessed with the huge fixed costs of developing a GPU - that for some strange reason AMD seems to crave bad launch day reviews.

And having poor prices at launch seems to be the best way to guarantee those poor impressions.
 
Their CFO blamed consoles. JPR says their GPU sales are up so we have no evidence that AMD GPU sales declined.

amd-console.jpg
 
tamzzy said:
www.digitaltrends.com

AMD’s graphics card sales just took a nosedive

AMD just reported its financial results for the first few months of 2024, and its gaming business isn't doing so hot.
www.digitaltrends.com www.digitaltrends.com
www.pcgamesn.com

AMD confirms Radeon GPU sales have nosedived

As part of its Q1 2024 financial report, AMD highlights that a decline in its 'Gaming' revenue is due to lower sales of its Radeon GPUs.
www.pcgamesn.com www.pcgamesn.com

I'll preface this by saying that I'm a 7900XT user. But am I surprised? Totally not.

Yes, AMD has to make some profit with their GPUs, but they're priced so close to their team-green alternatives that for most users, it would be better to pay the extra and get an nvidia gpu instead.
You get more VRAM with Radeon cards, but...

...Team green has better ray-tracing, DLSS is better baked compared to FSR, not to mention CUDA and NVENC
And for this gen, RTX 4k also has better (less) power draw and spikes
In general, nvidia has better resale values that negates the slightly higher up front costs

I can't see how AMD can compete without taking a massive haircut to their RRP
Click to expand...

I don't know why NVENC matters when both have AV1 but the rest of it, yeah...

AMD aren't going to cut their RRP to the point where they are not profitable, Nvidia would like nothing more.... they would sooner pull out and leave the market to Nvidia, AMD are not going to be loosing anymore money, they are done with that, in a way they are already starting with that by only offering low to mid range GPU's next gen.

If AMD want to stay in the dGPU market they have to fix those things, with that FSR 3.1 looks promising, RT on RDNA 4 also looks very promising and they are budling an alternative to CUDA with ROCm, but if they do all these things we also have to want them at prices where AMD can turn a profit, cheaper than Nvidia, sure, but as some say 30% cheaper than Nvidia isn't going to work for them.

This is a two way thing, its not all on AMD at any cost.

Also, click bait articles..... things are not as bad as that.
 
Last edited:
Murphy said:
Problem is people read/watch launch day reviews and launch day prices were bad, you only get one chance to make a good impression and AMD blew it.

I strongly suspect if they launched their current gen cards at the sort of prices we're seeing today they'd have seen much stronger sales due to glowing reviews.

e: If they'd launched the 7900XT at the sort of prices we're now seeing i would've bought one, as it is now i don't see much point so I'm going to hold out until the 8k series.
Click to expand...


Better prices but worse pert relative to Nvidia
 
NZXT30 said:
Their CFO blamed consoles. JPR says their GPU sales are up so we have no evidence that AMD GPU sales declined.

amd-console.jpg
Click to expand...
And that's probably as much as they can say without revealing and preempting Sony's sales results.

AMD's opacity with console and other semi custom is well known although some things have been deduced over the years (i.e. margins aren't that low, Sony are or were a huge chunk of their sales, etc.)
 
NZXT30 said:
Their CFO blamed consoles. JPR says their GPU sales are up so we have no evidence that AMD GPU sales declined.

amd-console.jpg
Click to expand...

Right. i don't think they have, the problem is deciphering AMD's segmentation, so far as i can tell they lump dGPU's in with consoles, so consoles take a massive nose dive and you have low effort jurnoes misunderstanding what's going on and creating click bait articles like this for PCRM normies to get worked up over.

Meanwhile AMD's gaming handheld segment explodes in revenue, oh.... now i see why consoles aren't selling.

Yeah sorry, no red flags here.
 
Last edited:
humbug said:
Right. i don't think they have, the problem is deciphering AMD's segmentation, so far as i can tell they lump dGPU's in with consoles, so consoles take a massive nose dive and you have low effort jurnoes misunderstanding what's going on and creating click bait articles like this for PCRM normies to get worked up over.

Meanwhile AMD's gaming handheld segment explodes in revenue, oh.... now i see why consoles aren't selling.

Yeah sorry, no red flags here.
Click to expand...
We do have the numbers to put together the puzzle but most people won't go further than clickbait articles that confirm their biases.

There is major conflict of interests between AMD, Sony, Microsoft so you will not get a straight answer easily but the truth is out there.
 
Last edited:
The lack of AI performance for AMD isnt helping, I have got into Stable Diffusion and Local AI and the lack of speed and support for AMD over Nvidia is massive!
 
Joop said:
The lack of AI performance for AMD isnt helping, I have got into Stable Diffusion and Local AI and the lack of speed and support for AMD over Nvidia is massive!
Click to expand...

I thought about playing with that but googling how to get it is one of those things that sends you round and round in an endless loop of text walls that seemingly have nothing to do with "Stable Diffusion"
 
humbug said:
I don't know why NVENC matters when both have AV1 but the rest of it, yeah...

AMD aren't going to cut their RRP to the point where they are not profitable, Nvidia would like nothing more.... they would sooner pull out and leave the market to Nvidia, AMD are not going to be loosing anymore money, they are done with that, in a way they are already starting with that by only offering low to mid range GPU's next gen.

If AMD want to stay in the dGPU market they have to fix those things, with that FSR 3.1 looks promising, RT on RDNA 4 also looks very promising and they are budling an alternative to CUDA with ROCm, but if they do all these things we also have to want them at prices where AMD can turn a profit, cheaper than Nvidia, sure, but as some say 30% cheaper than Nvidia isn't going to work for them.

This is a two way thing, its not all on AMD at any cost.

Also, click bait articles..... things are not as bad as that.
Click to expand...

They should sell off the DGPU department and have that renamed back to ATI :cry:. I would love to see an ATI comeback tbh, those were the days!
 
AMD have had a huge missed opportunity with laptops which sell a huge amounts. Looking at their future plans it looks like they are waking up. I work for a large system integrator and we don’t sell any AMD laptops.
 
GoogalyMoogaly said:
In my experience GPUs are not good for video encoding regardless of codec (well H264, H265 or AV1).
Click to expand...

Depends what you are doing and priority in terms of compatibility, quality (some encoders do better at different bitrates, etc.), latency, performance impact, etc. the hardware encoder on nVidia GPUs is the best option for a certain range of game streaming/recording, while you probably wouldn't want to use it for the end product for production work in many cases.
 
I say this as a 6900XT user but you could only tow a sinking ship for so long. Sooner or later you're gonna have to cut ties eventually. MSI probably got fed up with sitting on slow moving/dead stock and called it. Don't know how others are faring. By the looks of it not so good.

Think AMD might stick to an APU/NPU only option going forward because TBH thats probably the only GPU segment they seem to have a strong foothold on.

Even though they make good dGPUs the brand has struggled with the mindshare problem for far too long now, and they don't look like they'll be countering in the meantime if ever. Don't see their fortunes changing anytime soon (other than for the worst). But it would be shame to see them go though. Let's hope Intel keep sticking with their dGPUs for atleast some competition (even if notional) in the space. A completely monopolised market is in no one's interest.
 
Last edited:
You must log in or register to reply here.
Back
Top Bottom