Poll: AMD Keeps Screwing Up (HUB video) - do they?

[Nexus18]

This somewhat touches upon what a few us were saying in another thread - https://forums.overclockers.co.uk/threads/nvidia-4000-series.18948098/page-1491#post-37287408

Having owned basically every gen of amd gpu from the 3850 to the vega 56 which were all incredible gpus at the time and imo better than nvidia alternatives, over the past 4-5 years, it feels like they just can't catch a break now let alone keep up with the competition as they haven't focussed on the right areas. Imo, the 2 biggest oversights from them have been upscaling and RT (whether people like it or not, these 2 things have become incredibly important features as evidenced with the amount of RT titles coming out now and upscaling being required if you wish to keep graphical settings dialed up).

I don't think it is necessarily all amds fault or that their products are poor (except for the pricing of their products..... imo, they need to be at least 20-30% cheaper than nvidia alternatives due to the shortcomings which results in a worse overall package), I think it is more that nvidia have pulled so far ahead especially with their features recently and given nvidia have a good 2 years headstart here, for amd to catch a break, nvidia needs to **** up and amd need to pull of a ryzen moment.

Do people think AMD keep screwing up with their dGPU launches?

Mods, can we get a poll for yes or no? @Stanners

 

[eeii]

These big companies are not your friends. They all want to squeeze as much dosh out of you as possible.

 

[Stanners]

This somewhat touches upon what a few us were saying in another thread - https://forums.overclockers.co.uk/threads/nvidia-4000-series.18948098/page-1491#post-37287408

Having owned basically every gen of amd gpu from the 3850 to the vega 56 which were all incredible gpus at the time and imo better than nvidia alternatives, over the past 4-5 years, it feels like they just can't catch a break now let alone keep up with the competition as they haven't focussed on the right areas. Imo, the 2 biggest oversights from them have been upscaling and RT (whether people like it or not, these 2 things have become incredibly important features as evidenced with the amount of RT titles coming out now and upscaling being required if you wish to keep graphical settings dialed up).

I don't think it is necessarily all amds fault or that their products are poor (except for the pricing of their products..... imo, they need to be at least 20-30% cheaper than nvidia alternatives due to the shortcomings which results in a worse overall package), I think it is more that nvidia have pulled so far ahead especially with their features recently and given nvidia have a good 2 years headstart here, for amd to catch a break, nvidia needs to **** up and amd need to pull of a ryzen moment.

Do people think AMD keep screwing up with their dGPU launches?

Mods, can we get a poll for yes or no? @Stanners

Can do, what do you want the poll to ask?

 

[Emlyn_Dewar]

Well, plenty of people agree that they launch with comical prices. Everyone knows the drop is coming not too long afterwards, so why bother?
They could really change the narrative, by stopping their whale hunting.

 

[TNA]

Can do, what do you want the poll to ask?

Do people think AMD keep screwing up with their dGPU launches?

 

[Nexus18]

Can do, what do you want the poll to ask?

This.

Do people think AMD keep screwing up with their dGPU launches?

 

[Calin Banc]

Could be lack of talent as nVIDIA may pay better and is always nice to work with / for the best. Also lackluster leadership for the GPU department. Hopeful won't bleed into the CPU team as well.

 

[Emlyn_Dewar]

But they aren't really screwing up their GPUs. Most of their products at the moment are pretty damn good, but they remove the shine that should be there with bad launches.

 

[SpudMaster]

I wouldn't say not focusing on RT and upscaling was an oversight on AMD's part. That was more Nvidia releasing a tech that GPUs of the time weren't ready for and then releasing DLSS as a bandaid and using their mindshare to convince everyone that its needed. Was great work from Nvidia in all honesty

 

[Nexus18]

I wouldn't say not focusing on RT and upscaling was an oversight on AMD's part. That was more Nvidia releasing a tech that GPUs of the time weren't ready for and then releasing DLSS as a bandaid and using their mindshare to convince everyone that its needed. Was great work from Nvidia in all honesty

Somewhat an oversight as the writing was on the walls on what way the industry was moving with RT and finding other methods of increasing performance outside of just hardware advancements. Amd have/had plenty of time to get their upscaling up to scratch but they still haven't.

Someone had to get the RT evolution started and as we all know, the first iteration of tech. is always crap/meh and then it gradually becomes the standard to the point no one will really even consider it as a new/unique feature, when was the last time we heard people praise how good a games tesselation, ambient occlusion imlementation and so on was or how good gpus handle tessellation (in fact, we no longer even have seperate benchmarks for tessellation anymore).... Same way avatar and spiderman 2 doesn't really get praised for the "RT" because there is no option to turn it off so the "overall" visuals just get praised. If nvidia waited for the hardware to be there for RT, we still wouldn't have a single RT title now and we have come a long way from BF 5 and control RT days to the likes of CP 2077, AW 2, portal, avatar, metro ee kind of RT.

Most games coming out in the past 3 years have some form of RT and it's only becoming more and more common especially with UE 5 and lumen, RDNA 3 matches 4 year old nvidia gpus with RT enabled.... that is not a good look at all imo. Then we have ray reconstruction from nvidia which is starting to get added more now, not only does it improve IQ but also performance (except for first descandant for some strange reason).

AMD had years of doing poorly in DX 11 titles to only sorting this out in 2022 - https://community.amd.com/t5/gaming...nd-dx11-performance-optimizations/ba-p/523632 - they were lucky with the move to dx 12 as they had the generally better perf. here where nvidia had the disadvantage but nvidia have now addressed that - https://videocardz.com/newz/nvidias...performance-improvements-for-geforce-rtx-gpus

Unless AMD pull of a miracle or/and nvidia end up like intel, amd are going to have a hard battle for the future especially when/if more titles stop providing options to turn off RT entirely.....

DLSS is needed? No it's not "needed", at least not if you don't mind sacrificing graphical settings/IQ or/and getting worse performance.

 

[Robert896r1]

Amd turned a blind eye to software evolution in the GPU space and stuck to what they are comfortable with: raster performance and associated drivers.

Now they’re in a constant state of needing to catch up while the main competitor refuses to take their foot off the gas.

They don’t understand that releasing poor versions of equivalent features does more reputational harm than good. They just think if it gives them a checkbox on a feature comparison sheet, it’s good enough to hookwink the consumer.

Their lack of sales prove otherwise.

 

[Journey]

If you believe in marketing from any company then you are the problem. Far too many people "believe in" brands which is hilarious, and lap up marketing and other crap.

 

[Nexus18]

Amd turned a blind eye to software evolution in the GPU space and stuck to what they are comfortable with: raster performance and associated drivers.

Now they’re in a constant state of needing to catch up while the main competitor refuses to take their foot off the gas.

They don’t understand that releasing poor versions of equivalent features does more reputational harm than good. They just think if it gives them a checkbox on a feature comparison sheet, it’s good enough to hookwink the consumer.

Their lack of sales prove otherwise.

The good news is that AMD themselves have even recognised their weakness and how far behind they are now hence the massive investment they are making into the software side now:

AMD is Becoming a Software Company. Here's the Plan

Just a few weeks ago, AMD invited us to Barcelona as part of a roundtable, to share their vision for the future of the company, and to get our feedback. On site, were prominent AMD leadership, including Phil Guido, Executive Vice President & Chief Commercial Officer and Jack Huynh, Senior VP &...

www.techpowerup.com

I suspect when their solutions match or even exceed nvidias solutions, we will no longer see them "championing" the open source approach.....

 

[JediFragger]

The good news is that AMD themselves have even recognised their weakness and how far behind they are now hence the massive investment they are making into the software side now:

Well WELL overdue imo, but at least they've recognised it like you say. Probably AI-focussed but gamers will benefit too.

 

[Robert896r1]

If you believe in marketing from any company then you are the problem. Far too many people "believe in" brands which is hilarious, and lap up marketing and other crap.

The proof is always in the output. I personally don’t watch any of the tech rumor frauds as it’s their ‘job’ to make things up for clicks and content on a regular basis. In reality, there’s simply not that much news to cover to sustain these channels so they resort to fabrications.

When it comes to the software side of things, Alex @ digital foundry and Tim @ HuB are good sources to evaluate progress. Neither do the aforementioned sensationalist speculation and rely purely on analysis of the output.

 

[Nexus18]

If you believe in marketing from any company then you are the problem. Far too many people "believe in" brands which is hilarious, and lap up marketing and other crap.

The problem is with such bad marketing, people get hyped and are expecting some ground breaking revolution then come release, amd are seen to be constantly under delivering by falling flat on their face because it has not lived up to the marketing, which does not give a good impression especially when said brand are saying they are a premium brand and charging in the same ballpark as the market leader: "poor volta", "overclockers dream", "our gpus aren't a fire hazard...." (fast forward to 7900xt(x) having vapour chamber issues....), "DLSS is dead! FSR is here", 4 years later, dlss is still here and still better.... We are working on FG, a year later, it gets released in 2 awful games (oh and doesn't work with VRR, you have to hit your screen refresh rate, frame pacing and UI issues etc.) and the driver solution with anti lag gets you banned in MP games...... "RDNA 3 will be the most power efficient gpu to date" - fast forward to it being a power guzzling beast...... It's things like this which stick around and tarnish the brand. Obviously nvidia aren't perfect and have their fair share of problems but difference is they are pretty quick to resolve issues and the marketing doesn't quite over promise to the same levels as amd do, of course they don't need to promise the world given their market share.

Well WELL overdue imo, but at least they've recognised it like you say. Probably AI-focussed but gamers will benefit too.

Yeah hopefully the AI side of things will translate down into gaming too like what has happened with nvidia. key thing will be amd ensuring they keep up good partnerships/communication with game developers so as to make sure their tech gets into games quickly and widespread, not slacking behind by several months/years. This is where it is mind boggling how they can't seem to achieve this given they provide the hardware to consoles, you would think they would have it much easier but seems not, which further strengthens my take that they are very much the kind of company to like the "over the fence" approach, that will need to change going forward too.

The 2 biggest successes right now with amd is their frame gen and AFMF 2 but yet amd aren't shouting about it from the rooftop.....

 

[JediFragger]

The 2 biggest successes right now with amd is their frame gen and AFMF 2 but yet amd aren't shouting about it from the rooftop.....

Having had all high-end cards this gen I gotta say I'm more than happy with the XTX atm (helps that I got it for a really good price!). Performs well and the software side of things has some nice features

Paired it with a 7800X3D too now as I've seen proper SAM have some benefits even at 4k (mainly raised mins, was from a review a while back).

 

[KompuKare]

I wouldn't say not focusing on RT and upscaling was an oversight on AMD's part. That was more Nvidia releasing a tech that GPUs of the time weren't ready for and then releasing DLSS as a bandaid and using their mindshare to convince everyone that its needed. Was great work from Nvidia in all honesty

Nvidia are not only very clever and execute very well - so far less chance of AMD catching them like Intel when they kept re-releasing mostly the same quad for years - but they are also very good at marketing.

The genius of DLSS wasn't all the "it's better than native" nonsense (but it can be better than native with TAA which says a lot about temporal AA), but that they found something to use their tensor units on consumer cards. Without the dual-use their professional cards would have been far less viable while AI was in its infancy.

As for AMD's launches: their launch prices certainly are about catching whales but surely the waters are mostly empty and most FOMO buyers now seldom wait for AMD to release - and nowadays not just a few savvy buyers know that with AMD you have to wait. Case in point being Zen 5 - can't see sales picking up until the prices are the same as Zen 4 currently is; also currently keep seeing tons of Radeon offers on deals sites - AMD have finally done what they normally do: reduced the price of 7800 XT and bundles more games.

 

[JediFragger]

As for AMD's launches: their launch prices certainly are about catching whales but surely the waters are mostly empty and most FOMO buyers now seldom wait for AMD to release - and nowadays not just a few savvy buyers know that with AMD you have to wait. Case in point being Zen 5 - can't see sales picking up until the prices are the same as Zen 4 currently is; also currently keep seeing tons of Radeon offers on deals sites - AMD have finally done what they normally do: reduced the price of 7800 XT and bundles more games.

I think when 9600/9700XT's come in they're going to be the first AMD launch cpu's in a good while to have actual stock to buy, and plentiful at that.

 

[Journey]

The problem is with such bad marketing, people get hyped and are expecting some ground breaking revolution then come release, amd are seen to be constantly under delivering by falling flat on their face because it has not lived up to the marketing, which does not give a good impression especially when said brand are saying they are a premium brand and charging in the same ballpark as the market leader: "poor volta", "overclockers dream", "our gpus aren't a fire hazard...." (fast forward to 7900xt(x) having vapour chamber issues....), "DLSS is dead! FSR is here", 4 years later, dlss is still here and still better.... We are working on FG, a year later, it gets released in 2 awful games (oh and doesn't work with VRR, you have to hit your screen refresh rate, frame pacing and UI issues etc.) and the driver solution with anti lag gets you banned in MP games...... "RDNA 3 will be the most power efficient gpu to date" - fast forward to it being a power guzzling beast...... It's things like this which stick around and tarnish the brand. Obviously nvidia aren't perfect and have their fair share of problems but difference is they are pretty quick to resolve issues and the marketing doesn't quite over promise to the same levels as amd do, of course they don't need to promise the world given their market share.

Not sure why the wall of text was needed in response to, if you believe marketing from any company you are the problem. Marketing = professional/paid lying.