I must admit i do prefer amd for going open source with freesync but they didnt have the gpu to back it up. Nvidia lead with gsync and the 780ti performance. Thats the problem. You need to be first to market if you have a good idea or you need to improve on it at the least if you are second. Amd just didnt get freesync out fast enough as we arent seeing many freesync monitors still and they are lagging on gpu tech still plugging the 290x as their best single gpu card. No crossfire support for freesync. Yes they do correct these things but its just a little bit too slow i feel. That said if the fiji card is great and reasonably priced i may consider changing my monitor as ill have too. If you are second to market then you need to be cheaper or faster and i'm not sure it can do that well enough against a 980ti. I hope it can because i want that competition in the market. We have to try and get prices driven down. A single gpu selling for twice the price of a console is silly.