The power usage etc. is defined in the PCI Express Card Electromechanical Specification. Please look at page 27 and 36 of the PCI Express® Base Specification Revision 3.0
From Page 27 "Document Organization"
"The PCI Express Base Specification contains the technical details of the architecture, protocol, Link Layer, Physical Layer, and software interface. The PCI Express Base Specification is applicable to all variants of PCI Express.
The PCI Express Card Electromechanical Specification focuses on information necessary to implementing an evolutionary strategy with the PCI desktop/server mechanicals as well as electricals. The mechanical chapters of the specification contain a definition of evolutionary PCI Express card edge connectors while the electrical chapters cover auxiliary signals, power delivery, and the adapter interconnect electrical budget."
Page 36 states the Reference Documents and the PCI Express Card Electromechanical Specification
And from the PCI Express™ Card Electromechanical Specification Rev. 1.1 (2.0 is behind a paywall, but wikipedia has the same information):
"A standard height x16 add-in card intended for server I/O applications must limit its power dissipation to 25 W. A standard height x16 add-in card intended for graphics applications must, at initial power-up, not exceed 25 W of power dissipation, until configured as a high power device, at which time it must not exceed 75 W of power dissipation. Refer to Chapter 6 of the PCI Express Base Specification, Revision 1.1 for information on the power configuration mechanism."