Launch slides always show the manufacturer in the best light.
When people are claiming a few percent either way in raster as "rip nvidia, ampere killed", then sure there will be some counter argument, as the few percent seems the difference between awesome and the worst ever

It was the same with the 3 series, the hype so high for an architecture that wasnt much better than Turing.
There won't be much argument between 10900k and 5900x, because it most likely will be a genuine "crushed", the rdna2 vs ampere looks to have genuine arguments from both sides depending on your preferences.
Unfortunately the 3090 is very expensive, but for myself RT and DLSS is too much of a draw compared to a few percent raster. I know it will be a minority of games, but for the few I will use it in, it will be worth it to me. Do I wish it was cheaper? Sure, but if I'm paying 50% more for 10% raster, it's not much more of a stretch for me to pay 40% for a rumoured 20-30% RT.
AMD are bringing their own version of DLSS, but I can't be sure it will be of the quality. It took a good while for nvidia to improve on it, and I suspect the same with AMD.
For me, under current information, I feel rdna2 to be like zen 2. Great cpu, but not quite there for my case use. Zen 3 on the other hand, I will be hitting f5 on Thursday
