It won't unless they can update the bios as B550 X570 are not out of the box compatable so they would either need a loan CPU off AMD or buy a zen 2 CPU to update. No less confusion for a non tech savvy joe public. The only difference is it would work in the end but not before going through considerable hassle.The difference is it will work, their argument is a lot of 300/400 series boards will not work with Zen 3.
I'm also guessing there will still be people who buy a B450 with a zen 3 chip as they will see AM4 and just assume it will work.