Soldato
Well yes, that's a (roughly) year cycle for new releases. In isolation even that seems a bit pointless due to the minor improvements each time but of course OEMs love it and it makes Intel money so whatever.
This is a bit different though because Zen is so close and it's a far bigger jump than any of Intel's new CPUs is these days. It seems as though Bristol Ridge is basically a tinkering platform for AMD to try some stuff on a mature architecture before jumping straight to Raven Bridge. That seems very sensible but at first I couldn't see why anyone would buy it. I guess the fact that it's AM4 means there's a nice upgrade path over the next few years, plus they're only going to OEMs (for now) who can of course make use of the lower power requirements, so they'll shift some units.
No, DM's point was pretty accurate. It will be at least five months, probably more, before we see Zen-based APUs. Actually available to buy in laptops, probably a bit longer than that. They can do these chips pretty cheaply and they're good performance for power and ahead of Intel in terms of graphical power. Half a year of making profit is better than half a year of not. Zen's primary focus is the server market. Which is why they're targetting the power-performance angle so much with Zen. AMD are in the lead when it comes to APUs so they want to keep that position. Carrizo was actually very good - just hamstrung by low-end OEM hardware (half the time they wouldn't even give it dual-channel RAM). Stick these in a decent laptop and it will be a good buy.