Yes AMD are sticklers for doing things right and not changing the code.
But then AMD released drivers for Witcher 3 (amongst many other games) that worked... because the Witcher 3 devs were working to DX11, not Nvidia's by passed additions to DX11. Nvidia spent 2 years ploughing money and time into DX11 hacks.... as DX11 was dying... which probably resulted in big performance losses on Kepler over a year which then only finally addressed after 6 months of Kepler owners making hundreds of thousands of posts of complaints on nvidias forums. Why, because when you're making extensions to the API based on your architecture it's a lot of extra driver work that needs to be done. So I would suggest that Nvidia were only optimising Maxwell because they didn't have the time to optimise every game for every architecture... or at least they didn't bother till enough users complained after months of crappy performance.
How many dodgy drivers have Nvidia made recently? I can't remember the last game I played for AMD where on a single card I had instability or problems in any game. Xfire only had a problem in a few games. So AMD could have ploughed loads of time and money into lots of DX11 hacks, mostly to win some API benchmarks, for a end of the line API where all the hacks mean a huge amount of per game driver work to get them working properly which has caused millions of users problems in the past year? Yeah... bad AMD for being sticklers and using the actual API the devs are using.
OpenGL lets you add these extensions PROPERLY, but takes a long time to get approve but when they are the devs can address those extensions and make sure the game works properly with them from the start. That is also the 'proper' way to extend the API.
I'm thankful that every game I've tried has worked flawlessly on a single card for as long as I can remember, I'm thankful a TWIMTBP game in the Witcher 3 worked great for me on single card on a driver I think I installed about 3 months before the game came out, I'm thankful money wasn't wasted on DX11 when the majority of games from here on out will be DX12.
But you be proud of the non sticklers Nvidia, the dozens of awful drivers, the constant need for multiple drivers to get one that doesn't crash with most AAA titles, the 6 months of laughable Kepler performance where your up to £900 cards were performing worse than Maxwell £150 cards because Nvidia couldn't be bothered with you any more.