Soldato
1. Contest it with Parking Eye - Use the letter templates from Money Saving Experts
2. They'll inform you that you've failed and will provide you a POPLA code
I was following this in parallel with my complaint to Odeon, they actually had to write to me and tell me my appeal had been successful since the land operator told them cancel it.
DO write to the company as well, as is mentioned on money saving expert, write a assertive complaint that DOES NOT confirm you were the driver.