Just ordered a couple of tops from the Netherlands and the price paid was minus their VAT. Total cost is just under £60, am I right in thinking it's VAT at point of purchase (0% as NL to foreign seller as far as I can see) and no import cost? Due to be shipped on a 1 day DHL today..
They should have added and accounted for UK VAT so you'll have to pay import VAT if this omission is spotted when the parcel arrives in the UK. Probably an admin. fee from the courier as well.