So its not what people can or can't afford its simply down to ideology
Yes for me anyway, that's exactly how it is. I alone decide if something is worth the price they are asking. That goes for pretty much anything I look for, electricals, food, services etc.
i.e. in the case of GPU's. I thought £650 was a fair asking price for the performance the 3080 offered, I'd have probably said £700 for AIB models due to larger coolers etc. But anything above that price they aren't good enough. That's got nothing to do with affordability or available money from myself. I could technically afford to buy AIB models at £1000+ but because I don't deem them worthy of £1000+ I won't buy, even though I wanted one. (In the end I did manage to get an 3080FE for £650, but had I not, then I'd have happily gone without)
And I wouldn't call it ideology personally, but if you want to go with that then fine.