The problem is....they're not. If they're reporting record sales and profits, they are absolutely succeeding, its just not necessarily gamers lining their pockets. They can always ride this out, and if crypto starts to fail (on the assumption that crypto is the only factor, which I'm not sure I believe) they can return to lower prices then, it's not like they were unprofitable before. It's not as if there are other manufacturers coming in (Depending on what intel do, but I can't see them being a well-priced budget product), and even if the gaming market has shrunk considerably, alternative markets have increased to compensate.