I think the real problem is the appearance.  Don't know about you lot but for me and everybody I know the first thing when looking at a car ad is to check the photos.  Only if it looks good would I bother reading the text.  If it looks ropey then skip right back out of the ad and keep looking.
	
		
			
		
		
	
				
			 
	 
  
 
		 
 
		 
 
		 
 
		