Apple's marketing strategy

asim18 said:
A fallacious analogy I'm sorry to say.

An R8 actually costs more in materials and workmanship to produce than a Skoda. The UI in your is software only a UI, merely a set of graphics to relay computer instructions. It's a good UI, yes, doesn't mean it's somehow magically more "premium".
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software takes time and effort to make, along with processing power to render/animate etc.

more money spent on research and design will produce a better feeling ui and may require more powerful hardware to run at a good pace.

A ui slapped together in a night by an amateur will be poor comapred to the 100th iteration of design implementation, testing, improvement of a proper UI.
 
The_Abyss said:
Same as hardware R&D then.
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Exactly, which as I said earlier is no big operation for Apple because they only have a handful of items at any one moment in time. You can claim you have some epic R&D going on, but when your product catalogue has 10 items in it, it's relatively nothing compared to actual root industry R&D, such as at Intel.
 
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Tefal said:
software takes time and effort to make, along with processing power to render/animate etc.

more money spent on research and design will produce a better feeling ui and may require more powerful hardware to run at a good pace.

A ui slapped together in a night by an amateur will be poor comapred to the 100th iteration of design implementation, testing, improvement of a proper UI.
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Exactly. Which is why the gear knob in your Skoda is plastic and the one in your R8 is metal.

The battery in your iPhone is made using the same chemicals as the battery in your £10 disposable drug dealer's phone. Which is why it doesn't add up with the luxury car vs shopping cart thing.
 
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asim18 said:
A fallacious analogy I'm sorry to say.

An R8 actually costs more in materials and workmanship to produce than a Skoda. The UI in your is software only a UI, merely a set of graphics to relay computer instructions. It's a good UI, yes, doesn't mean it's somehow magically more "premium".

Apple just takes the best of everyone elses stuff and uses it. This is why Apple makes 1 phone every couple of years and Samsung makes dozens. Samsung is always innovating. Apple simply takes the good things, tidies them up and puts it into one product which they milk for years. In their own word, simple.
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Kinda ironic no?

http://appleinsider.com/articles/14...cs-as-evidence-samsung-pilfered-iphone-unlock
 
You're kinda missing the point about Apple.

They make their product desirable to their target audience. They make it as profitable as they can to make. They chased market share and low cost products in the past and it nearly buried the company. They won't go down that path in a hurry.

The point of a company is to make a profit.
 
asim18 said:
Well, no. It's a mundane task based on pre-set specification. Nothing to distinguish Apple from other industry wide "maintenance" and "approval" practices.
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Sorry - you're talking nonsense. You place value on hardware design but not on software and fail to see any value in the latter.
 
asim18 said:
....A better thing to ask is what does a V10 Lamborghini do that a V10 Audi S8 can't? They are similar at the heart and both prestigious, both capable of 155mph+, but they just simply get you to your destination in different ways....
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You're dreaming if you thing an Audi is as prestigious parked up beside a row of Lamborghini's and Ferrari's.
 
The_Abyss said:
Sorry - you're talking nonsense. You place value on hardware design but not on software and fail to see any value in the latter.
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No. I'm merely thinking relatively.

150 hours spent by apple on software design is the same as 150 hours spent by samsung on software design.

The difference is Apple only has a small handful of things to make software for.
 
asim18 said:
Exactly. Which is why the gear knob in your Skoda is plastic and the one in your R8 is metal.

The battery in your iPhone is made using the same chemicals as the battery in your £10 disposable drug dealer's phone. Which is why it doesn't add up with the luxury car vs shopping cart thing.
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the battery in an iPhone will be quite different from a cheaper battery. (namely lithium polymer versus standard lithium ion

if you've ever bought very cheap lithium batteries you'd know there's a big variation in quality.

hence why Rc and air soft buffs take a lot of time finding good batteries.

wouldn't your plastic vs metal analogy be better for the case the iphone being metal most phones being plastic ?
 
OspreyO said:
You're dreaming if you thing an Audi is as prestigious parked up beside a row of Lamborghini's and Ferrari's.
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I didn't say an Audi is as prestigious as a Lamborghini.

I said an Audi V10 was used in the Lamborghini and the S8. This is in acknowledgement of the fact that the technology in Apple products is not from the future or superior. It's just how they're put together that differentiates a saloon from a sports car.

What I'm saying is people shouldn't analogise the iPhone as a £120,000 R8 and a Samsung as a £30,000 Skoda.
Rather a £100,000 Porsche and an £80,000 SLK.
 
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asim18 said:
No. I'm merely thinking relatively.

150 hours spent by apple on software design is the same as 150 hours spent by samsung on software design.

The difference is Apple only has a small handful of things to make software for.
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No, it isn't. Not if you hire the premium designers, paying premium wages. Not if you don't actually just invest 150 hours but invest double, triple or more compared to your competitors.

You're at risk of not understanding cost. You definitely do not understand value.
 
asim18 said:
No. I'm merely thinking relatively.

150 hours spent by apple on software design is the same as 150 hours spent by samsung on software design.
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Really....

....Recent tests by Which? magazine found that unwanted bloatware and system files still occupy 46 per cent of the phone's internal storage - eight months after intial concerns were raised.
At the opposite end of the scale, Apple's iPhone 5C was the best performing handset, assigning a relatively low 21 per cent of storage to built-in apps and the iOS operating system....
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http://www.dailymail.co.uk/sciencet...ew-study-finds-apps-never-used-consumers.html

I wonder how much of that 150 hours was spent on that eye tracking for scrolling.
 
OspreyO said:
Really....



http://www.dailymail.co.uk/sciencet...ew-study-finds-apps-never-used-consumers.html

I wonder how much of that 150 hours was spent on that eye tracking for scrolling.
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This is exactly what I was saying earlier about Apple using other brands for their advantage. The fact is Apple needs companies like Samsung making ****loads of random things, but Samsung doesn't need Apple at all except to remind them not to go too advanced and keep things simple. It's not hard to keep things simple you know.
 
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