Who cares? Cheap is what people want these days.If you have a family the chioice can be between cheap food and no food for some.
Never had a problem with Tesco's, and I too love clubcard points.
If you saw what people bought you'd realise, thats just not thecase.
People buy so much crap, doleys just come in, fill their trolley with frozen crap for their kids and don't touch any real food "oh it's so expensive", "it wouldn't be if you bought proper food" when the prepacked stuff is a rip off anyway.
It's the way people waste today, people don't want to butcher their own chicken, they'll buy breasts and legs all seperate, the won't boil the carcass for stock. They won't grow their own vegetables or even herbs, or make meals from scratch even. You look at how our forefathers did it and when people say "i can't afford to not shop in a supermarket" they're full of crap.
It's amazing how much cheaper I can shop for food in independants anyway, when you consider the increase in quality, pay about the same for meat, but less for any veg I buy, deli I pay less too.
The reason everyone spends so damn much on food is because they're lazy, now you can accept that, personally I think we're already to much like american, blind ignorant consumers for the most part.