lets call it a £5 for sake of argument since its probably the most valued channel in the Sky HD pack
Eurosport HD and Discovery HD are high on my list. High Def Mythbusters, oh yeah!
Unfortunately on the flip side - thats a fair reduction in the live viewing public watching F1 in the UK. The kind of figure changes that get shows cancelled...
I would agree if Sky were just putting F1 on as 'just another program' on a Sky Sports channel or something. But the fact they have launched a whole channel, and set about getting the best people they can on board is a serious investment that indicates they are confident in its success