Are you forgetting CS?????
Asus although make excellent products can be a pita with returns/rma's EVGA on the other hand are in a league of there own. I know nothing regarding cooler problems but that would never put me off in buying possibly IMO the best branded gpu's on the market.
You'd buy a card that was 10db louder and hotter just because they have better CS? I sure wouldn't, though maybe we have different priorities.