I liked bioshock until i found out dieing didn't matter i would die with 9 lives and no health and come out of the tube with 9 lives and about 20% health ruined the game for me.
It was so easy aswell, more fool me for buying into the hype.
Why not manually reload the game everytime you die as you would in any other shooter game? Just because the game allows you the option of playing in easy mode it does not mean you have to take it. IF a mere refusal to press "quickload" every now and again ruined the game for you then god help developers!
I consider myself quite adept as an FPS'er and the difficulty level of the whole game seemed quite refreshing to me. I think it was just perfect as most tasks provided just enough challenge to be able to complete first time. It really ruins the atmosphere when u gotta keep staring at a loading bar.